I have never read these ten books. don't tell me you know about marketing.

The concept is bounded, and the thinking is unbounded! Many people like others to teach them how to do marketing, but what they actually learn is just promotion tactics. after a while, these tricks may not be used, so you are exhausted and looking for new tricks everywhere. This is a vicious circle,

The concept is bounded, and the thinking is unbounded! Many people like others to teach them how to do marketing, but what they actually learn is just promotion tactics. after a while, these tricks may not be used, so you are exhausted and looking for new tricks everywhere. This is a vicious circle that will lead you to lose the ability to improve yourself, so that you can only promote marketing without understanding it, so that you cannot find effective marketing methods in many cases, so you need to learn about marketing. Marketing is an internal task if you compare promotion to promotion. As we all know when reading martial arts novels, when you have a deep internal skill, you can use common tricks to win. So as long as you really understand marketing and form a set of marketing thinking, even if you use the most common promotion method, you can produce a strong marketing effect.

Marketing is a systematic project that requires you to think, write, speak, plan, and analyze. so this time I recommend Ten interesting books, I hope these ten books will help you improve your overall marketing capability.

Story marketing

This book is written by Mr. Li Guangdou. it tells the value of the story to marketing and shows you how to publicize your enterprise or product in the form of a story. A story is one of people's favorite ways to accept the information of things. a good story can be spread over time, and the story will not fade over time, on the contrary, enterprise brands will be embedded into consumers' minds for a long time and form a kind of consciousness.

For example, Zhang Ruimin smashed the refrigerator to let everyone know Haier's most demanding product quality. Haier's awareness of high-quality products will be embedded in the minds of consumers. I especially like the story of diamond, which makes Diamond a standard product of modern marriage. There are also a lot of examples and story writing skills. if you want to do marketing, this is a very good book.

Selling wheels

At the beginning, I began to read this book, and I was a bit entangled in the authenticity of the background of the story. Therefore, I suggest you do not look at this book from the perspective of history. Selling wheels is actually a way to write product marketing and operation in different periods by means of fairy tale fables, let you know how to adjust the product features of an enterprise in a certain period of time, and how the talents you need to help you expand your business in every period of time, it provides detailed explanations, which is suitable for the marketing director, operation director, and boss to read.

Shi Yuzhu self-report: my marketing experience

Shi Yuzhu is a tough character in both the marketing and business circles. the most valuable part in his self-statement is about his bankruptcy and how to control corporate risks. Generally, there is not much learning value in the story of successful start-up, but failure cases always let us know how to avoid more mistakes, therefore, we can learn how to avoid risks in the case of Shi Yuzhu's bankruptcy. In terms of marketing, this book tells more about some projection techniques of traditional media such as television and newspapers. it is a supplementary lesson for Cainiao who have no experience in serving large media.

Brand brainwashing: marketing secrets not mentioned by world famous brands

This book cannot be missed if you are doing brand marketing for your company. This book will tell you how the brand is embedded into the consumer's subconscious and become the customer's preferred brand. From the perspective of people inside the author, I describe the dark side of multiple brands by teasing others about brand marketing operations, so that you can know how they can hide and scare you, it makes you feel that buying their products will cause losses or even be abandoned by society. When you know how consumers start to dislike brands, you will know how to do brand marketing well.

Removing the wall of thinking

The author is a former lecturer in New Oriental and is now the president of the new elite. This book does change my views on house, life, and work, it will help you look at the world in another way of thinking. If you are not satisfied with your current life, your work, or your life and work, I suggest you read this book. Some may say what is the relationship between this book and marketing? In fact, it does not matter much, or this book helps you subconsciously, not immediately.

Don't tell me you know PPT

I learned this book only when I was the author of the Prophet. Once I saw Zhang Shaogang's TV recruitment program "none of you", I knew Li Zhi. what impressed me the most was that she said she would not pay less than 1 million yuan in salary, domineering. at that time, many bosses were also involved. you can search her program videos online! Li Zhi is also responsible for the promotion and promotion of "biography of Jobos" in china. if you think that she promotes "biography of Jobos" as a best-selling book, she will promote her book as a best-selling book, that's the real skill.

The title of "Don't tell me you know PPT" written by Li Zhi is really awesome. it can make readers feel that there should be something new and something new, so the title of this article is adapted from her title. haha! This book is not an introduction to PPT or a technical aspect of PPT. it is a PPT marketing book that mainly teaches you how to create marketing results based on PPT and how to attract target groups, teach you how to make a visual PPT. Because the content page of the PPT is mainly used to assist the speech, it is impossible to cover the text. at this time, you need to add a concise word with a dot-question diagram to highlight the speech content, if you are familiar with using this method to display information, it will be of great help to improve your marketing planning capabilities and the ability to create activity plans.

Full text creation manual (version 3rd)

At the beginning of this book, a large number of famous enterprise executives were very dissatisfied with the current effect of a large number of advertisements. they felt that many advertising companies or advertisers were playing creative and artistic games, this book focuses on how to make the most effective advertising documents by turning the customer's advertisements into a stage for display, how to select the best advertising format for the enterprise. There are many ways to write ad texts that really deserve our learning. if you think "story marketing" is conceptual, this book is a technically and technically written marketing book.

Social psychology (8th edition)

If you do not understand psychology in marketing, it means that Fa Hai does not know love, and it will mess up good things. Psychology is mainly not to let you know what the other party thinks, but to identify social needs and sensitive demand triggers through mass behavior, because you directly ask users that they may not be able to tell exactly what they want. Learning psychology can help you better analyze users and provide users with more precise content, products, and services. I also gave this book to many colleagues and friends.

Redo

The management team and business thinking in this book have been very advanced so far, for example, the meeting is toxic, the plan is a guess, the recruitment pen, and the estimated amount are rubbish. The decision-making should be small and should not be big. the sooner the better, the better is the poison, and the time off at five o'clock P.M. These ideas have been criticized by Wall Street. they all think that they are idealistic and do not conform to business thinking and will not bring practical benefits to enterprises. However, they are all applied to their own companies, in addition, they have also won many awards.

"Come Back" is the most interesting book that Liu Zijun has ever read. the content in the book is all the articles in the author's blog. the content is short but very cool. My friends told me that my company team is from different countries. Note that they work in cities in their own country. they only gather in the United States or other places once or twice a year, I usually work on the internet. as long as I finish my work, my team members will do what they like. it's really a sohozu. They also developed a basecamp project management software to manage the project. this software is used by many Fortune 500 companies, in the past two years, our company also used basecamp to manage projects. in the future, I will introduce basecamp in detail, so stay tuned.

Back to this book, there are a lot of team management ideas that can be selected from everyone's team. The most important thing is to help your team achieve more efficient management, especially for marketing, team Efficiency is the key, so it is worth looking.

How far is it from 0 to 1: The Legend of Jewish wealth

This is a collection of little stories about Jewish creative business thinking. The first story "bring a message to Heaven" definitely impressed you, showing that even when the Jews are exhausted, they can also use their business intelligence to create wealth. When you have no idea about marketing solutions, you may wish to take a look at this book, or it will be helpful to you.