10 years ago, talking about mobile phones, we think of the word is probably: phone, SMS, QQ, photo, as well as a limited number of small games such as snake. Today, mobile phones have undoubtedly become an integral part of people's lives. This is a magical thing: communication tools, takeaway artifact, game consoles, mobile office, travel treasure ... Even the various transactions in life can be done via mobile phones. These rich features rely on apps for mobile phones, not to mention the magic of mobile phones.
With the upsurge of mobile, many traditional enterprises have also injected mobile internet thinking to combine their business with mobile apps, anytime, anywhere, to meet user needs. June 24, Appcan Mobile Developers Conference held in Beijing International Conference Center, I love my home Internet operations director Xu Jian with "I love my Home" real estate app, to 1500 participants tell me how I love my home is how to shorten the development cycle, rapid completion of application performance and experience optimization, This enables a large increase in user data.
The following is a full text record:
Good afternoon, everyone! I am honored to have the opportunity to share with you on this occasion some of the feelings I love my family and appcan cooperation. I am Albert I love the Xu Jian of the Internet Operation Center of my family group. First of all, please allow me to introduce my love to my company first. I believe that all of you, whether in the secondary housing or in the rental above, may be more or less with my love my family have had contact. Our company in addition to secondary housing and rental business, there are new business, overseas real estate business, financial business and wealth management business, but we are more familiar with the resale of our home and leasing business.
I love my family founded in 2000, so far has 16 years of history. When it was founded in 2000, the boss put forward the concept of "mouse + cement", the first company in the industry to put forward this concept, so the gene in our company contains the gene of the Internet. So far, we have covered 13 cities nationwide and expanded outward at the rate of two cities each year, with more than 1500 stores and more than 30,000 brokers in the country at present. This is my introduction to our company. Here I would like to focus on a project we work with Appcan, is a second-hand housing and rental of an app project.
Three months on-line, Appcan Mobile development simple and efficient
Enterprises have internet thinking, especially like the real estate industry I think there are four stages: one is to spread, the use of marketing (such as micro-blog,) to spread the brand. Second, sales, through the Internet sales of products. For the real estate industry, in fact, we mainly sell two products: information and services. Third, the supply chain, our understanding is to enable consumers to participate in product design and development process. Four is the value chain, we think is the combination of the first three, through the dissemination, sales, to find the needs of consumers to carry out the corresponding product development and on-line.
In fact, the real estate industry in these several links, I think most of our enterprises can only be spread and sales of this link, so I love my family hope to be able to do more work on the supply chain and value chain. We made two connections last year, one is to connect people and information, and thus extend to connect people and services. Everyone here is to do the Internet industry elite, we now find a problem is that we do the app, do development, the biggest problem is time. Often we have an idea that has not yet been developed by others, or that we have a newly-launched product, and a few weeks later our competitors have surpassed our product. So time is one of the most competitive factors. Our guarantee is that in a very short period of time, we need to constantly break through and update iterative development. So when we developed the APP2.0, we boldly replaced the native development method with Appcan. It took almost three months to learn from Java programmers about contact with Appcan, which took three months to go online. After the Spring Festival Two to March, is the price Zizhan National Real Estate The best time, so we use Appcan seize this opportunity, the project on the line.
Compared to the native way of development, Appcan's 2.0 development compared to the 1.0 native mode saved almost half the time. And the function is more rich, has the interactivity. In terms of data, we've improved our user activity by 80%, and we've reached our expected 94% in terms of functional perfection. So Appcan really played a very big role, I also feel that the perfect test of the theme of today's conference-"Application unlimited on the platform."
I love my home APP2.0, more practical and smoother
At present through this half-year time, the new version of My Love My home 2.0App is also constantly optimize the online experience, the initial completion of the scene and platform upgrade, re-molded I love my home's own house and rent the transaction closed-loop. The best thing about this app is that we're replacing more people with the way the app works and the way it functions. I love my home is a relatively large company, the country more than 30,000 brokers, different daily business, our app on-line from the function can alleviate some of the manpower. Therefore, this app has a great improvement in functional practicality and smooth operation. APP2.0 on-line, the Android version of the daily active users reached more than 36,000 people, download volume of 1.8 million, the new user is nearly 400,000. iOS has better data performance. Sometimes we joke that the people who use apples here may be more wealthy and have more housing needs. In addition to the vertical comparison has done a horizontal comparison, we are pleasantly surprised to find that our data and the industry's average value will be greatly improved, such as daily activity is 2.5 times times the industry average, the number of new users in the week is 1.9 times times the industry, this is the speed and application of the effect.
Here's a quick look at our page. From the structure of the page to the completeness of information, interactivity has a relatively large increase. At present, we have increased the number of new users to 26% per day, we also constantly through the marketing way to improve the download volume of the app. In fact, I share an experience with you, that is, when you choose a room, we must pay attention to a number of dimensions. For example, we think that in the process of looking for the most people should be concerned about the environment, so we have done a very big job, we have a beautiful picture, the introduction of the community, the surrounding areas of supporting facilities, community whether the school district room, as well as the cover of the housing, we have put in the Community channel, I hope it will be an important reference in the process of looking for a house in the future. Then the app gets a big boost after it's online. Our number of independent new users reached 12%. There are people in the process of looking for a house, in fact, there are a lot of time I heard that I love my family, his first reflection is the intermediary. After the intermediary, the words are not very good, such as harassment and so on. In fact, our app has a very big highlight, is that there is a love chat function, can avoid harassment. You can use the chat function to understand the listing information in a timely manner to understand the information you want to focus on the community, our agent will be the first time to reply to you. When you think this property is still available, you want to see more communication with your broker. So this avoids an industry pain point, is harassment.
"I love my Home" app
My sharing time is short. I think we all do mobile Internet, in the mobile internet this battlefield we think the first is to spell speed, the second is to rely on the user experience to speak. So we were lucky to get a certain boost in efficiency with the help of Appcan. In this also hope Appcan more and more good, the future to provide us with more plug-ins, training and services. I love my family. The operation team is also a relatively open team, we hope to have a deeper exchange, communication and cooperation with all of you here. In the days to come, we want our app to interact with you and even use your products.
Finally, I'll make an advertisement. Please download our app, find a room from I love my home began.
As a 16-year-old real estate company, I love my family to adapt to the mobile internet trend, through the Appcan platform, to create a new real estate application "I love my Home" APP2.0, shorten the development cycle, enhance the application experience. Look forward to more enterprises, developers, through the Appcan platform to create more excellent applications, and appcan grow together.
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