I race net CEO Zhang Benwei: MSN Signature hangs advertisement also sell money

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"Hanging ads on MSN signatures, all friends can see, this is a new way of communication." "I was thrilled to talk about it," said Zhang Benwei, CEO of the race network.

Zhang Benwei The most afraid of others to his creative as a "MLM", "we can say that is to learn from the characteristics and advantages of MLM, but is definitely not a pyramid scheme, although this is through interpersonal communication." Each person's MSN signature, is a small street sign advertisement, hangs in there will be the friend sees, the conversation is again and again displays to the friend. This is very similar to the Billboard ads, the difference is that the MSN signature spread of the object is friends, colleagues, customers. "Two months ago, when I put out 250,000 cash test" MSN Signature spread ", it caused the MSN users a big shock: the first advertisement by more than 50,000 MSN users into their own signature, a time to hang the signature sent cash into the MSN users discussed a hot topic.

To support Zhang Benwei confidence is a lot of businesses are bullish: The world's top online spoken language manufacturer Myet. COM announced that it will use 30 million to buy the signature of 100,000 MSN users, as long as MSN users insert Myet in the signature of the propaganda language, hanging 10 days can be a value of 300 yuan white-collar package services. Although the reward is different, but the vast number of MSN users can be signed for the first time to gain benefits, "This is clearly the essence of the WEB2.0 era," said one commentator.

"At first we just wanted to spread our brand through the signatures of MSN users, but it didn't occur to us to do it for one months." "Zhang Benwei Introduction, in order to participate in" signed to send cash MSN users have an impact on their friends, the design of friends must be greater than 50 of the rules of the game, and friends more than 50 of the MSN users made up my game MSN Alliance, 250,000 yuan in cash investment back to 50,000 federated users, and 50,000 alliance users correspond to 2.5 million MSN friends. This led to the idea of creating an MSN signature spread platform. After two months of polishing, I match the MSN Signature Communication Service platform received the order.

"MSN User 80% is a high-end business crowd, to participate in the signing of the spread of MSN users into agents, 30%-40% of the revenue is really stimulating." However, it is still a problem whether the MSN Signature Communication platform can be large and big, and the competition barrier of creative marketing will be a great challenge. "People in the industry commented on this. And if the current partner ——— MSN Chinese Station oneself also began to the signature of advertising charges or the introduction of direct face to the advertisers of the service, I will be the race network? This is another problem that puzzles Zhang Benwei at present.