I want to create an H5 project and ask how to design ideas and ideas? -

0 reply content: To answer this question, I would like to share an original article "why are you still unable to make an H5 burst in the circle of friends after reading so much H5?". The content will refer to a preliminary idea and creative source of H5.

Before planning an H5 project, the first thing we need to determine is not to draw ideas immediately or immediately seek an inquiry from the production platform. The most important thing we need to do is to seriously think about three questions:

1. What is our product? Who is the target user?

Whether or not H5 is required, this issue is raised to the leadership level, and the employees at the grassroots level must be clearly understood. Do not mistakenly think that the audience knows you very well, or give the H5 production team the question of who you are,Clearly identify your product positioning, accurately capture your precise audience, and make a thorough analysis so that your H5 advertising can get twice the result with half the effort.

2. What do your target users care about?

If you ask why it is not the purpose of H5, you can answer this question, because every brand that wants to use H5 for promotional purposes is aimed at increasing the conversion rate by 100%. So here, we should think about it more,What do your target users want? What do they care about? What kind of H5 information is easily considered "related to Me" by them.

3. What value does it provide to your target users?

After the above two points are clearly obtained, the last question is a major event.Where is your value? What benefits does your H5 bring to users ".The users are all flowers, and the users are very busy. H5 without value is just as intolerable as the ten-minute advertisement before the movie screening. All meaningless H5 advertisements will be regarded as spicy chicken by users. It is cruel, but sorry, this is the truth.

After reading the first PART of the above H5 promotion entry, congratulations. At this time, you have already entered the bright Avenue where H5 can be used for promotion and promotion!

Next, let's talk about several things to pay attention to in the idea of an H5 idea:

1. Determine the H5 type suitable for brand tonality and Product Positioning

Common H5 types on the market can be divided into: Interactive, display, game, conference, and inventory. Generally, H5 is dominated by "interactive", "display", and "game. Different brand tonality can be selected based on product positioning the most appropriate type, for example, to promote a new social app, you can use the characteristics of the interactive H5 to join the user interaction link in H5, enhance users' awareness of the product.

2. Give the user a reason for "active opening, active sharing, and active dissemination"

Let's get rid of wishful thinking. In this era of online advertising, advertisements that create value for users can shine. I personally think differently. If I was myself, what H5 would let us share and participate in it. Looking at the whole picture, last year I burst into several H5 cases in the circle of friends, from the initial "Nervous cats", through mutual competition between friends, rankings, points, and a simple form of game, matching the design style has achieved great success. After that, "Wu Yifan enlisted", "do you dare to answer this strange call", and "du's first art museum" share the following H5 features: novelty and novelty.

However, at this time, there will be many brands running out and saying, "no". What we want is simpler and more crude, and there is no need for too many innovative elements. You also understand the so-called "simple and rude", but you also need to grasp the user psychology. Therefore, it can be simply listed as three elements: participation, attraction, and show-off.

Where do participants, attractiveness, and show off come from?

Game H5 and graphic H5 focus on user participation, know how to communicate with users in just a few pages of H5, and use text, pictures, buttons, colors and other elements to attract users to participate, for example, for an H5 with full scores of participation, the thumb tribe gave UBER a "monkey thunder walk" H5. The user controlled the game's protagonist "Monkey King" through his fingertips to make it move forward normally, one word can be collected every step forward, and coupons can be obtained after collection. In the title and description shared to a friend, the score is displayed, and the friend is guided to join the competition. This H5 has obtained excellent dissemination and data, and concluded that the gameplay is interesting, the competition among friends, and the interaction is strong.

Therefore, when thinking about H5, you must always remember to give users a reason for participation and sharing.

3. The text must be spoken and grounded.

If you are not a poet, you may need to talk about people. A good title should be like this: both quality and easy to understand. In addition to the H5 type and interactive form mentioned above, the idea of an H5 text is also very important but often ignored. In addition to the content of H5, the text here is also very important: title, description. The distance between you and an H5 that spreads millions may be only one title. When we first saw a fresh H5, one of the possibilities that attracted us to open was that the title was attractive enough. It is far less important to start a title than to help enterprises think of an slogan.

4. CUT unnecessary, delayed, and useless elements

Everyone understands this, but it does very little. What are useless information? What's your long and lengthy enterprise introduction? What is your boring introduction to Alibaba Cloud products? What other awards and certificates do you think are awesome? Please, H5 is not your company's introduction PPT. Who should watch these things. What users really care about is: they can get XXX after sharing, and they will get XXX when they participate in the game. This article is very touching and has a sense of accomplishment, this test can also interact with people I like. Users care about things related to them.

At the end: while pursuing innovative ideas, daily accumulation is also essential. The appreciation of high-quality H5 works and multi-angle understanding of the stories behind high-quality H5 creations, including creative sources, copywriting ideas, and design styles all require daily attention to accumulation, absorption, and use, in order to understand how to create an excellent H5 file.