Iclap share: How to do a good product Wang? (Content article)

On Devstore (http://www.devstore.cn) mobile Internet Enterprise Operation solution Integration Platform and ICLAP (http://www.iclap.cn) Product Management System two products and the development and operation of my previous project, Accumulated a number of my personal experience and ideas about the product to share with you. content is personality, obedience?

a very good product and a distinctive personality of the product which is the better product?

Many times, we do a product may not be the first in the industry, and even may have a lot of success stories, that time, in the design of our products, often faced with two choices, the first choice, according to the majority of users have been accustomed to the routine, design a not enough features but users easy to get started products. The second choice, a new alternative, to make a unique product out.

Both of these choices have their own pros and cons, let's analyze each one. Do a good product, the advantage is that the product is made up because of the reference, so the process is smooth, and the product on-line user cost is lower, and shortcomings, is the lack of features, to attract users of poor ability.

To do a unique product, the advantage is that the selling point of the product is strong, publicity and promotion are easier, users are easily attracted to come in. The disadvantage is that in the process of product development, it may take more time and error to do a good job of such a special place. At the same time the product made to users need to spend time familiar with the product, but also it is possible that these features are not accepted by users instead of the opposite.

On this issue, I believe many people's choice is to keep the product characteristics, and strive to be different. After all, we are young people, especially now the tide of mobile internet is surging, we all want to let their products have a can blockbuster advantages. Let's look at a case like this now.

"Do not follow" the Nokia.

Once upon a time, Nokia is synonymous with mobile phones, in the Apple still just stay in a few circles, Samsung relief to people when the younger brother, and Millet Meizu is not born, Nokia is the mobile phone industry no doubt overlord. Until 2007 the iphone was released. In the Apple-led smart machine tide, Nokia from the lead slowly to be close to the opponent, facing a very serious situation. Nokia is not a smart machine, but the main Symbian system Intelligent design of the old, in front of the iphone like the last century of things.

In the face of this situation, Nokia continues to maintain its position as an excellent product. At this time, Nokia faced a choice, like most mobile phone companies on the market, choose to join the open-source Android camp, or take a different conventional road? Nokia chose the latter.

In 2011, Nokia released its flagship product, N9, with the Meego operating system, and released a well-known ad that was "not following." Do not follow the show Nokia unwilling to let go of their wishes, but it is a pity that consumers do not follow the "Do not Buy", N9 released, facing the application of less, user operation is not used, the developer has no enthusiasm and so on a series of problems, In the end, the product that was expected to push Nokia to the depths of failure. In the end, Nokia, who did not follow, paid a price for its individuality. Nokia was acquired by Microsoft on April 29, 2014.

To mention this story, I do not want to directly negate the idea of insisting on their own product personality, after all, we know that many of the products are famous for their personalities in the industry. such as the same as mobile phone Meizu. However, we as a product manager, in order to maintain the individuality of their products, really very cautious, how to grasp the user's curiosity and product ease of balance between, really is a big problem.

That just someone said, I do not do so many personality design, do a down-to-the-line products do not? Yes, I can, but we must know, now most of the industry has a very fierce competition, in the face of competition, if their product lacks enough features, want to stand out in many products, Will face a lot of difficulties.

In short, this problem has no standard answer, can only be in their own work to grasp, to understand.