Icontaq customer relationship management solution for the pharmaceutical industry

In the face of complicated and large customer groups in the pharmaceutical industry, innovative pharmaceutical products and services, and complex operation modes determined by the characteristics of the pharmaceutical industry, the kangda icontaqcrm project system plays a role in the pharmaceutical industry through more than one hundred features and modules combined with the characteristics of the pharmaceutical industry, along with the development of Call Center, data warehouse technology, data mining technology, and online medicine, it makes it possible to store and manage customer data, analyze and understand customer behavior, and maximize customer value. Kangda pharmaceutical industry Customer Relationship Management Solution Embodiment of the value of icontaq Customer Relationship Management (CRM) Project System

Integrate Customer Resource System The complete icontaq CRM project system plays a leading role in the resource configuration system. Forward, it can expand to comprehensive contact channels with customers, integrating traditional telephone medicine, self-service equipment, outlets, network medicine, online delivery and services, etc, build a dynamic Medical Service front-end system, which can penetrate to pharmaceutical management, product R & D, planning and finance, human resources, and other departments, and integrate MIS, DSS, ERP, and other systems, it enables efficient and smooth operation of information flows and resource flows of pharmaceutical enterprises or institutions, improving operational efficiency, sharing information, automating business processing processes, and improving employees' work capabilities. Optimize the pharmaceutical market value chain The icontaq CRM project system enables pharmaceutical enterprises to better grasp customer and market needs and improve customer satisfaction and loyalty. Secondly, the icontaqcrm project system will comprehensively expand the scope of pharmaceutical business activities and increase market share and benefits. At the same time, the system also provides an automated platform for pharmaceutical enterprises to share information, reducing operating costs, to retain existing customers and explore potential customers, and improve the pharmaceutical profitability. Build core competitiveness of pharmaceutical enterprises Core-competitiveness (core-competeufe) is the ability to develop unique products, grasp and control more consumer information, and create unique marketing means to support sustainable competitive advantages of pharmaceutical enterprises, it is the combination of the competitiveness and competitive advantages of pharmaceutical enterprises in a specific business environment. The implementation of the icontaq CRM project brings advanced customer-centric development strategies and business philosophy to pharmaceutical enterprises, and optimizes the pharmaceutical organization system and functional architecture, it will form a management system for efficient operation of commercial medicine and a smooth exchange of information systems, and strengthen the capabilities of pharmaceutical development, innovation and marketing products, improve the informatization and electronic construction level of medicine and the knowledge, technology and work ability of all members, so as to provide comprehensive and powerful support for cultivating and building the core competitiveness of medicine. Kangda icontaqcrm medical system function module description: Kangda pharmaceutical Customer Relationship Management Information System-icontaq CRM, it includes eight modules, including basic settings, marketing, channel management, sales management, service management, decision support, and e-commerce and call center. 1. Basic settings It mainly provides the function of inputting basic business information of a unit into the system. The entered business information will provide basic references and settings for daily business processing of the entire system, providing necessary product, price, customer and other basic data support and management functions for the sales business is the basic element of the entire system's business processing. 2. Market Management (see Figure 1: Flowchart of the market business module)

3. Channel Management (see Figure 2: Channel business module flowchart)

4. Sales Management (see Figure 3: sales business module flowchart)

5. Customer Service (see Figure 4: service business module flowchart)

6. Assist in Decision Making The auxiliary decision-making in the system provides Prediction and Analysis for the product development direction based on various data, providing auxiliary information for users to formulate product development strategies, and further providing more perfect services and targeted sales strategies. Icontaqcrm provides basic statistical functions, supports model analysis, and provides sales prediction and auxiliary decision-making, including sales statistical analysis, customer statistical analysis, and sales prediction. 7. E-commerce Online channel support: the external network will provide channel development, information reporting and publishing, processing of various consulting information and public forum functions for channels, and manage and control channel development, effectively manages channel expansion, successfully prevents unqualified sellers from mixing into the channel network, and effectively manages and controls the sales status of channel members, ensure the healthy and steady development of the channel network; Support for Channel sales, services and the market, promote channel sales; and achieve information exchange between channel members. Customer Support: provides customers with ways to interact with enterprises through the Internet. Provide customers with personal network space so that they can freely learn about the latest enterprise and product trends, order products, obtain services and help, and provide comments and suggestions. Business personnel can obtain important information such as business opportunities, opinions, and suggestions from customers, it also provides customers with query functions based on products, prices, sales points, service points, customer feedback, and company changes. In addition, the online ordering function can be provided and integrated with the background order tracking module. Remote mobile office: provides users with good remote office and mobile information retrieval functions. The business staff will be able to obtain the business opportunities allocated by the Headquarters in a timely manner through the remote mobile office, and immediately track the business; the business management staff will be able to timely understand the business progress of the staff going out of office. 8. Call Center solution Call Center features: a high-start system design concept. Kangda pharmaceutical call center solution is developed by kangda Corporation Based on its years of development experience in the pharmaceutical industry and advanced technologies at home and abroad. It adopts a flexible system framework structure, a platform-based design concept, and a three-layer architecture, featuring high performance, high reliability, and high scalability. Call Center of the pharmaceutical edition has the following functions: Telecommunications Exchange and access function, supervision and statistics function, manual agent function, and enterprise electronic service function. (See Figure 5: Framework of the call center system for the pharmaceutical industry)

Summary Kangda CRM is China's largest provider of financial and management software-Beijing kangda software Co., Ltd. has spent tens of millions of dollars. It has been developed by nearly a hundred experts over the past two years. It fully investigates the business characteristics and software requirements of various Chinese medicines, and is very in line with the processes of commercial pharmaceuticals in China and can meet the informatization requirements of pharmaceutical development, fully supports major databases such as SQL Server, Informix Dynamic Server, DB2, and Oracle, and adopts pure Java development. It can run across platforms and has web functions. We believe that the icontaq CRM solution in the pharmaceutical industry will greatly help pharmaceutical enterprises to improve their core competitiveness and business development.