If both Apple and the three major carriers work together

If both Apple and the three major carriers work together

Source of text/item: communications industry news

 

Recently, it was revealed that mobile and apple are again engaged in cooperation with the iPhone. Although, for now, only one iPhone partner is China Unicom.

From the current situation, the three major operators and Apple have the desire and intention to cooperate with each other. In addition, from a win-win perspective, cooperation is likely to succeed, the only suspense is the result of the negotiation's hardships and profit sharing. Apple, from the mobile phone perspective, is indeed an incomparable product. However, because of Apple's high-end positioning policy, the iPhone is only a usable tool in the eyes of the operator, and cannot be used as the main product of the operator.

Possibility of comprehensive cooperation

As a matter of fact, mobile is one of China's three major operators. It was the first company to start substantive negotiations with apple on the introduction of iPhone phones. It was just because Apple and mobile are competing for dominance, apple turned to China Unicom.

From Apple's perspective, cooperation with mobile is undoubtedly the most advantageous, because mobile is China's largest telecom operator. Just the scale of the mobile family far exceeds the sum of the two carriers of China Unicom and China Telecom.

Why did Apple choose China Unicom instead of China Mobile? In essence, this is just a strategy of Apple. Through cooperation with China Unicom, we can increase our bargaining chips with China Mobile, cooperation with mobile is Apple's ultimate goal.

In fact, Apple is changing its policy of unilaterally cooperating exclusively with only one operator. It has begun a comprehensive network-based approach, such as in the United States, Apple's partners, except for the US Telephone and Telegraph Company, verizon is also available.

In China, China Telecom will launch the CDMA iPhone, according to the latest Deutsche Bank report.

In this way, Apple will expand comprehensive cooperation with China's three major operators. The key to success of these cooperation lies in the distribution of rights and interests.

For the three major carriers, it is of course an ideal result to be able to cooperate with apple to obtain the sales right for iPhone phones.

The operator only uses Apple

In any case, iPhone phones are after all the Rolls-Royce among mobile phones. For carriers, high-end users occupy the majority of their communication income, and more importantly, the app store brought by the iPhone can bring great benefits to the transformation of carriers.

As for the App Store field, Apple App Store is still a standalone, which has brought about $1 billion in revenue to third-party developers and provided users with 5 billion downloads.

This is a path to 3G, and in the 3G era, operators are facing a consortium dilemma. Through App Store and other models, they can achieve their dream-to-channel transformation leap. It can be said that, this is a great opportunity for operators to get rid of their troubles.

Some people think that China Unicom's cooperation with Apple has opened up a good 3G situation. If Apple and China Mobile Work together, China's 3G industry will face a monopoly again, second, some analysts believe that the cooperation between China Mobile Telecom and apple is not conducive to the development of their own app stores in China and is very harmful.

In fact, for monopoly, people do not need to be alarmed, and monopoly also has a good side. Apple, Microsoft, and Google are typical monopoly.

As for the Cooperation between China Mobile Telecom and apple, it would be detrimental to the opinion of its own app store, but it is still a matter of extra consideration. A year ago, when I received an interview with Zhuo Wang about the "App Store, it is clearly pointed out that the app store of the operator should be made into Detroit, rather than Walmart. It should be a platform and app store. As long as the chest is wide enough, the introduction of more application stores will not cause harm to itself. On the contrary, it will play a complementary role.

However, it is worth noting that the iPhone's premium Rolls-Royce also hides a very fatal defect for operators. Under the role of the theory, it is doomed that the iPhone cannot be popularized by all the customers of the carrier.

Even Steve Jobs himself believes that our goal is to create the best hardware in the world, rather than become the largest. You know, Nokia is the biggest. Envy it for selling a lot of mobile phones, but we won't be like it. We want to be ourselves.

Once owned by the migrant workers, Rolls-Royce will surely be abandoned by the nobles. for the iPhone, the same is true for those Apple fans who are pursuing fashion, I will never recognize that I have the same iPhone as my sister-in-law.

Carriers will not rely on Apple

For carriers, the iPhone can only play a brand effect and a guiding role, rather than play a global role.

Therefore, even if they work with Apple, they still use the iPhone, not the iPhone.

Android and win7 are essential for carriers. In this regard, the three major operators choose android as their own operating systems, it can be clearly seen.

For carriers, what they want is a dominant position in the mobile phone industry, rather than a small brother of a vendor, even if the vendor is apple. For any important operator, this result is as follows, they are intolerable.