Illustration of the differences between mobile search and PC Desktop Search

With the rapid development of wireless technology and mobile intelligent devices, more and more people use mobile devices to replace the network surfing of PC devices, which has spawned the rapid development of mobile search. With our current observations, the difference between mobile search and PC Desktop Search is not very obvious. At first I also think that there is no big difference, that only mobile version of the site may be ranked advantage, but later with the use of mobile devices to search the number of times and the scope of increasing, the author gradually found the difference between the two.

　Baidu: Mobile search vs PC Desktop Search

　　

Search (right) from the mobile search results (left) and PC desktop above. We can see that the content is roughly the same. The only difference is that in mobile search results Baidu Encyclopedia is displayed in the mobile phone version. Let's switch to two. A keyword search, we search "tourist attractions", the search results of the two differences. As shown in the following illustration:

　　

Baidu Mobile search for the first search results are the same path network, to facilitate mobile users directly dial the "Click to Dial" button, this design will be good to enhance the user's friendly experience, users can directly use the phone to click to call to get more information, and Baidu's PC Desktop Search results are more based on IP address, The corresponding search results are determined.

　The difference between Baidu and Google mobile search

In fact, Baidu and Google Mobile search are many of the same. The biggest difference is that Baidu is more commercialized and friendlier to mobile users, while Google is still fulfilling its "Don't be evil" commitments.

　　Differences in user search behavior

When we use mobile devices to search, we generally very few users will search for such as: webmaster, webmaster nets, such as the purpose is not obvious keywords, the contrary we like to search some timely solution to the existing problems of the key words: Hotel location, tourist attractions location, bus routes and so on. With the growing popularity of gesture search, language search and other mobile search patterns, we can see that many mobile device searchers are now searching directly through the app, not just the search page of search engines.

　Difference between search results ranking and click-Through

In fact, the ranking algorithm for mobile search has so far been relatively confusing. We find that the algorithm of mobile search will pay more attention to the localization of search results, so that the large department of search for mobile search is to find local relevant information. In contrast to PC Desktop Search, we can see that users who search using a certain device are more concerned about the results of the first related search, simply because mobile devices such as mobile phones have a small screen and mobile users do not like to use the dropdown bar for more information. This leads to a drop of more than 90% per cent on the number of items ranked fourth compared to the first.

In general, mobile search is still not very mature compared to PC Desktop Search, PC Desktop Search will record your life habits, and show the development of personalized search results, and for mobile search, CTR and bounce rate is the key factor in your keyword ranking. Article by the fingerprint film http://www.51zwm.net/Small series release, I hope everyone reprint leave a link, thank you.