Impact of SEO article title on optimization

1. Keyword selection

It is very important to sort out and analyze keywords in the early stage of long tail words. We must consider the value and relevance when selecting each keyword, after grasping this point, you can expand a keyword. Of course, it is easier for anyone who understands this project or product. You can use related keywords to expand it, of course, it doesn't matter if you are not familiar with this product. There are many methods that are suitable for keyword selection that we have mentioned earlier. A product or a topic expands keywords to dozens or hundreds of keywords, and then selects and analyzes each keyword. The analysis mainly starts from several aspects.

1. User experience

Is it in line with users' search habits and requirements? Do you mean the same when searching, but search by other keywords to understand their thoughts and meanings, select different netizens.

1. 2. Product relevance

For a product, it is very likely that the product in another industry is likely to be changed by changing the word. For example, the packaging machine and strapping machine are completely different from similar products, therefore, you must pay attention to this point when doing this. Even if you are not familiar with the project, you can find someone who understands the project. Otherwise, you will spend a lot of manpower and material resources in the end, the result is in the opposite direction.

1.3 value type of keywords

The value type of a keyword is a key in our selection. If a keyword has no value, we do not need to optimize it, therefore, judging the value type of a keyword is a comprehensive consideration, from the search habits, Baidu's index, SER, the relevance of search results and other methods are used to judge the value of a long tail keyword. Of course, there are a lot of values that will not be mentioned here.

2. Keyword matching degree

For keyword indexing, when people search by a keyword, the search text, such as "Chengdu SEO network" or Chengdu SEO Training Network, this type of keyword here is a combined keyword. Of course, what is the matching degree of the keyword mainly refers to when you search for a keyword in SE, and the web page of the search result appears, the degree of integration between the title and the keywords you search.

For example, we search for "Chengdu SEO" in the search engine"

So if our title is just "Chengdu SEO", then our title is completely consistent, then our title is matched to 100%/

Therefore, if our title is optimized by SEO in Chengdu, we are completely consistent in a sense, but as mentioned in previous textbooks, if a search engine adds a word segmentation weight to a title, the result is often different. Then the matching degree of the title is only 70%.

If our title is written as SEO optimization for Chengdu website construction, although keywords can be reorganized using word segmentation technology, they are separated in the middle, but the matching degree and only 50% are not met.

Of course, if we do not see any SEO character in the title, then the title will only match 0.

For a search engine, the title of matching in the search results is the most consistent with the search engine ranking. Of course, it can naturally get a good ranking, and naturally there will be good traffic. Therefore, the combination of each long tail keyword and the choice of each word should be very important, because even if a word is wrong, it is likely to be another result.

How can we combine the keywords of an article to obtain a better ranking?

In fact, this is a matter of great interest to everyone. For us, every article published has its own value, therefore, we should analyze and consider the selection of articles and themes. The most important thing is to organize and combine the keywords selected during keyword analysis and selection into each article. This is the focus.

2.1. Text before the article title

For the words before the title, we should note the importance of the words above when combining them, all the friends who are doing optimization know that the higher the keyword is, the higher the weight the search engine gives. Therefore, when combining a title, the important keywords can be placed in front.

2.2. Relevance of the article title

Relevance is used here not only for optimization, but also for better user experience. We all know that we are doing SEO, however, our goal is to be able to have more users to choose from. Our results are for customers, so we cannot forget about SEO. We only care about what users think, we can get more.

2.3. Concise title

As mentioned above, the title has a matching degree for the search results, so especially for long tail keywords, it must be well done, simple and clear, and work around a topic, if the title is too long, the keyword density is diluted. Of course, how to combine keywords is mentioned in many places in the SEO blog of Chengdu in the past.

2.4. Keyword stacking

Keyword stacking is not recommended here, especially when many new users consider ranking when optimizing each article. In this case, keywords are repeated many times in an article, in fact, this is unreasonable. The search engine should not be a fool. The result of cheating is not worth the candle. Therefore, keywords must appear in a simple, natural, and reasonable way.