Importance of website traffic analysis on website operations

I. Why do I need to analyze the traffic?
Once your website is effectively integrated into a comprehensive marketing plan for advertising, public relations, and search engines, you want to detect the effectiveness of your marketing plan to see if it works. Marketers are looking for better feedback on marketing activities. A good way to evaluate the return is to check your website log data, analyze website traffic, and find clues to user behavior. By analyzing user behavior data, you can adjust the website to better serve customers and increase revenue.

It is important to know where your website visitors come from and what they like and dislike. Traffic analysis can provide information to improve the marketing effect in two important fields:
(1) improve the website so that more visitors can become your customers;
(2) improve your marketing campaigns to get a better ROI ).

The beauty of online marketing is that your website can collect behavior information from all visitors. You can find all the information you need in your website logs to improve your marketing strategy. The best marketing activities should be designed to be monitored, analyzed, and continuously improved. The problem is how to analyze the obtained information, what measures should be taken, what should be monitored, and why such monitoring should be performed.
II. Traffic analysis data
Website logs provide users with dynamic information about website traffic. Analyzing website logs will familiarize you with the way visitors visit your website. You can collect the following basic information:

· Total Page Views
· Number of unique visitors per day
· Number of unique visitors per hour
· Total Worker count
· Number of first-time visitors
· Number of unique visitors
· Repeated visitors per day

Then look at the average, such:
· Average page views for each visitor
· Average number of visitors
· Average length of access time
· Average number of page shards per hour within the day
· Average number of unique visitors per hour within the day
· Average daily hours per hour
III. Analysis of e-commerce websites
E-commerce websites can obtain the following assessment statistics:
· Total Revenue
· Total orders
· Total number of individual shoppers
· The most active and inactive time periods
· Shopping cart discard rate
· Conversion of first-time visitors to shoppers
· Conversion of repeated visitors into shoppers
· Shopper browser usage

IV. Evaluate activity results
You can use several methods to analyze the effectiveness of your marketing activities. Each company has different goals, so the key effectiveness testing methods are also different. The following are the six basic methods you can use to evaluate the effectiveness of any marketing activity.
· Total visitors-number of visitors to your website
· Total registration activities-total number of registrants of various types on the website. Various registration behaviors depend on your different purposes. It may be registration to get news emails, purchase products or services, register a forum, or order a paid service.