Improve the keyword in Baidu ranking method _ website Application

1, processing key words:

Start by collecting a lot of keywords related to your website or product. The next task is to combine the keywords that are collected and compose them into commonly used phrases or phrases. Many people use two or three words to make a word when searching. According to statistics, the average is 2.3 words. Do not use ordinary, single words as the keyword. Such keywords are difficult to rank in the top ten of search engines. For example: You have the following keywords: "Search engine, software, improve", try to combine them as "search engine software", "search engine improvement" and so on. The word composition keyword phrase is conducive to improving your site rankings, you will be more effective to improve your site traffic. For example: Few people use "search engine" or "software".

2. Discard some keywords: find out those keywords that are rarely used when searching:

A: In English, there is no difference in the case of search engines.

B: Misspelled keywords are useless, but finding a word that often appears to be misspelled can increase your traffic.

C: Remove those deactivated words, in English there are "the, for, a," and so on. In Chinese there are ", Earth, you, me" and so on.

D: No one uses the words "best" or "crazy" to search. If you have a similar word on your site, it's best to remove it.

Select the best keywords:

If you follow the above mentioned, you must list a lot of keywords. Although, you've removed some of the unused ones. But it's too much for you. Now it's time to go to the final step of keyword optimization.

Tips:

Try to search the search engine with the rest of the keywords, and don't focus on the most popular keywords. Sometimes, the second keyword ranking is relatively easy. Because the most popular keywords will have more competitors, but the second key word. The trick in selecting keywords is to find the balance between keyword requirements and keyword competition, that is, the selected keyword competition is not very intense.

Why use HTML META tags?

1,

Meta tags are special HTML tags embedded in your Web page that contain some hidden information about your Web page. The role of the meat tag is to explain to the search engine what information your page is about. For advanced search engines, HTML META tags are not something novel. But in any case it is an excellent web page indispensable. Let's do some explaining about it below.

2,

When you plan to search engine optimization strategy is a META tag is very important. However, a general addition to Meta will not help you get a better ranking in search engines. There are several meta tags, but the important ones are the following: Description tags, keywords tags, title tags (strictly speaking title is not a label). These tags are especially important when you refresh the labels from time to times. If you want the search engine to index your site, use the HTML tag's redirect (redirect) tag and the Robots tab.

Note: Only 20% of the pages used in the questionnaire are "keywords" and "description" tags (i.e. keyword, description)

Multiple keywords are separated by commas.

3. Title Label

The title tag may be the most important tag on your Web page, and it's the first part of your page to see. Put it in front of description and keyword. In this tag is best to add your site's keywords, title tags in search engines occupy a very important position. It's best to put it in front of other meta tags, which is more beneficial to your site's ranking. (Note: Some search engines will rank according to the title tag's letter priority, try to use the beginning letter in your title) title tags are the first people in the search engine to see the description of your site, so try to make it simple and clear. Let a person see what your site is about.

4, Description label

The description tag is just after title, which can be a small paragraph (one or two sentences). Used to describe your site. As with title tags, this is the click of people to link to your site in the search engine list. These descriptions will encourage people to browse your site instead of your competitors. (The description should not be too exaggerated.) Otherwise, when visitors come to your site and find the content is not what you say it is, then he will soon quit. Many search engines allow the description of the word in 150 or so, so you have to ensure that your description is below 150, otherwise the search engine will automatically cut off the extra parts so that the description of your site is incomplete. Search engines think the keywords in the description are far more important than the content in the Web page (as if this is not so obvious now). As mentioned above, here's a very important message: Make sure your description correctly reflects the theme of your site, and try to add your main keywords to the description, and the more meta keyword is. This will highlight your keywords.

Now most search engines (excluding Google) will support Descriptin tags. If you do not use it, you will lose the chance of ranking ahead.

5, keyword label

Compared to description and title tags, the keyword label is not as important as it seems. Some search engines ignore it completely, but using the RIGHT keyword tag is still valid for improving rankings.

In addition to search engines, it is generally not visible to people. The keyword tag is a hidden tag that provides the search engine with a list of keywords or key phrases that are relevant to your page. You can use the appropriate tools to find a series of keywords that apply to your site. (Note: The keyword tag can only include a list of keywords related to the content of your page.) All keywords here must be associated with the content of the page. ）

Tip: In each of your pages, organize related keywords, each page must focus on different products or content. It's not good to increase your site's ranking by filling in tags with keywords. Multiple keywords are separated by commas, which means logical "or". Spaces represent logical "and". This is officially required in the keyword tag to describe the keyword. However, many search engines will also separate the keywords by spaces to achieve more relevant results to search for. The significance of this is that the search engine will separate the space between the keywords according to a certain way free combination. You can try two ways to see which one is more suitable for you.

The keyword should not be repeated 3-6 times in the same form, which is generally considered to be the largest number of keyword repetitions (as if it has changed now). So try to avoid repeating your keywords over and over again. This is spam for every search engine (keyword spam) and you will be punished for it. Most search engines will allow you to use up to 1000 characters in the keyword tag. In general, the use of related keywords for each page will improve the ranking of your site. A very important factor is your keyword redundancy, if you have a keyword that is a character, and your keyword tag has 100 characters, then your keyword redundancy is 1%. Search engines will use related algorithms to count your keyword redundancy for every important word or phrase in your Web page. Removing extra keywords helps improve your site's ranking.

Basic Search Engine Optimization strategy:

Why do some sites in search engines ranked very good, and some can not even find it? What is the secret? As the guidelines on free search engines say, there are five factors that you must keep in mind:

1, the content and theme of your website.

2, the key words per page.

3, the location of the keyword placement.

4, clicks the quantity.

5. Number of links.

1, search engine optimization strategy: Website content

The actual content of the site is an important factor in your network optimization strategy. If you want your site to be ranked in search results, you must have actual content in your site. The search engine's spider is basically a blind man. They can only judge the quality of your Web site content, but not from the picture, Flash animation. Having enough content on all pages to index a search engine is a basic need for a successful search engine optimization strategy. It's easy to see why a site with no content is very difficult to line up. When people look for information, they always want to find a site that includes a lot of important information. Naturally, Web sites that are rich in content are much better ranked than those with rich web content. Every station owner that optimizes their site is remembered. Don't forget to update your website. Both search engines and visitors want to see newer information. What do you mean by that? This requires you to collect a lot of information and focus on the changes in this field.

2, search engine optimization strategy: keyword density

There are usually hundreds of words on a Web page, so how do search engines tell which are the important words that describe your site? Search engines will count the number of words you have on a page. Those repeated occurrences of words or phrases are considered more important. Search engines use their own algorithms to count the importance of each word in your page. The ratio of key words to the number of words in the page is called keyword density, which is one of the most important factors in search engine optimization strategy.

To get a better ranking, your keywords must appear on the page a number of times, or within the bounds of the search engine.

How can you know how much the keyword density is to get a better ranking? Very simple, as long as you search the search engine you want to optimize the keyword, and then statistics in the first few sites that the keyword density can be. Of course, there are many tools to count the density of keywords (you can find them on this site).

3, Cable engine optimization strategy: highlighting the key words

Put keywords in a place of value, and after you've counted how many keywords your page needs, then consider putting your keywords somewhere on the page. Highlighting keywords is one of the most important factors in attracting search engine attention. Search engines will focus on the content of one part of your Web page, and the words that are in this focus are much more important than the words in other parts. This is called "highlighting the key word."

A:title and META Tags: as mentioned in the previous section, the Title tag is the most important label in a Web page. So it's important to place keywords in title. Some search engines will pay extra attention to "description" and "keyword" tags.

B: Title (headings)
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The title tag indicates to your visitors which of these are the more important things in the site. "title": Is in
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The text in. Having keywords in the title tab can be a great advantage for improving your site rankings.

C: Hyperlink text: The idea that you link to a Web page that is relevant to the content of your site is perfectly normal. This is also why keywords are so important in the link text.

D:url text: The presence of keywords in your domain and your pages can have a big impact on search engine rankings. Such a keyword is called "url text", in another site with your site to create links, as far as possible to use the keyword as a link text, which is conducive to improving the importance of your site, thus affecting the PR.

E: Top: The text at the top of the page, the content at the beginning of each paragraph is particularly important, so try to include keywords in these places.