Search engine in the ocean of the Internet, the most important thing is interconnection, not by other websites cited site is "Information Island." "Good wine is also afraid of the alley deep", perhaps this word is a bit like spam ads, but the truth is this. So if the purpose of the site is not narcissistic, you need to actively promote their own website. Through the search engine promotion oneself need to notice the following several aspects
to win: not necessarily to join a large site Classification directory is the site promotion, from other sites, any inverse link is useful. Web site to promote a more classic way is to join the comparison of large-scale portal site categories, such as: Yahoo!,baidu. In fact, there is a misunderstanding: do not necessarily have to join a large site Classification directory is the site promotion, because now the search engine is no longer just the index of the site directory, but a more comprehensive index of the page, so no matter from any other site of the reverse link is very valuable, even if it appears in the news, the Forum, Mailing List archive. When mailing lists from many large sites, be sure to add your own site's address to your signature.
Blogger (Weblog's short name) may most profoundly understand the meaning of the phrase "link is everything", because the content of the blog has a lot of mutual links, so the most often cited blog pages in the search engine rankings tend to be higher than some of the large commercial site pages.
win by quality: PageRank High Web site references can improve PageRank faster. Quantity is just one of the key factors, the link from PageRank high page can also improve the PageRank of the linked target faster, Take my personal website www.why100000.com as an example: I did not join any categories, but some articles in the ZDNet China, because the page an article source links, the corresponding Web page and the overall PageRank after a period of time has been a great promotion. Sometimes it is more important to refer to what kind of web site is sometimes more than the number of citations. According to this principle: the first 2 floors of a large authoritative catalogue such as Yahoo! and Google are invaluable.
Note: Do not use link farm to improve your site rankings: Google will punish those who actively link to link farm site to improve their ranking site, the corresponding site pages will not be revenue into the index. But you don't have to worry if your page is farm by another link, because this passive link is not going to be punished.
Do not skimp on links to other sites: If a page has only a large number of access links, and the lack of export links, the search engine is considered to be worthless site. Ensure that your site can help search engines more accurately determine what is the most valuable information for users, that is, if your site has only external backlinks without exporting links, it will also have a negative impact on your site's performance in search results. Of course it is very rare to have an export link in a website unless you deliberately do so. Under normal circumstances, everyone will naturally add some links to other websites, to lead visitors to what we think is important or to provide more valuable information, in addition to the promotion of their own site may first need to understand their site is currently in some search engine visibility, the principle is very simple.
website Promotion is only means, how to highlight the content, so that users need relevant information to find your site as soon as possible is the goal, PageRank high does not mean that like Yahoo! such a portal site can be ranked in all the search results in front, Because the search engine result is the Search keyword in the page match degree and the page PageRank unifies the rank result. So the second point: how to highlight keywords.
How to highlight keywords: theme-oriented (Theme) keyword matching
Title design is only one aspect of promoting keyword density (keywords density): In modern search engine in keyword matching process, matching process not only look at the content of the current page summary: to a large extent, not only to see the page itself to say what they have content, but also to see how others link , how to describe your site. For example: "100,000 Why", return the results of the http://why100000.com and this page is not Chinese, the reason can be matched, because a lot of links to its Chinese website use: <a href= "http://why100000.com" > 100,000 why the Computer Learning Network </A>, so the keyword does not exist in this page is also a part of the page summary.
so it is very important to grasp the theme style of the whole website, the more there is the link title related to the link page theme, the more beneficial to the linked page.
do not empty the title: Empty <title></title> is tantamount to wasting the most valuable piece of the position; In a traditional page, an HTML page will have implicit information similar to the following to describe the main content keywords of the current Web page:
<header><meta name= "keyword" content= "why100000.com,sogo99.com" ></header>
later because of this artificially added keyword way is abused, a large number of web pages in order to improve the probability of being hit by search engines, often add some and actual web content irrelevant hot key such as: "Music mp3 download" And so on, So a new generation of search engines no longer care about the page header file in the manual meta keyword Declaration, and the page title in the search engine keyword hit the process often has a higher proportion, if a keyword in the title hit will be more than in the page hit have a higher score, So that in the corresponding search results ranking more forward.
title length and content: Do not be too long, generally within 40 characters, and fully highlight the proportion of keywords; if the longer title search engine is generally ignored, so try to put the main keywords in front of the title position. Omit unnecessary adjectives, after all, the user mainly through the noun to find the content needed. Title content: Try to use some words that other people can find by keyword (also do not overdo, if the word in the title more than 1 half of the content is not, may be excluded from the search engine index), so based on the Web log from other search engine keyword query statistics is very necessary.
if a lot of web pages, try to use different page titles, strive to let their content more into the Search engine index range, because the search engine will be based on the similarity of the content of the page to exclude some content as a duplicate page excluded from the index range; except <title></title >, you can also use <h1></h1> header row to highlight the content theme, enhance the effect of the title; In my website design: I will highlight the title with a template like]</h1> with <h1>[title, Instead of highlighting the title by changing the font.
other web Design tips try to use static Web pages: There are still fewer search engines that can index dynamic Web pages like Google, and even Google doesn't index all content, and generally says that Google likes new, static content. Therefore, whether in terms of efficiency or convenient search engine collection, the use of content publishing system to publish the content of the site into a static page is very necessary. For example:
http://www.why100000.com/_ftp/than http://www.why100000.com/_ftp/Man.php?mode=man&parameter=intro&section= 3
easier access to search engine index. And in the URL hit sometimes than in the title can also highlight keywords. And the more pages you can get into the Google index, the better. You can use a script similar to the following to count your site by Google and Baidu Index.
#!/bin/sh
yesterday= ' date-d yesterday +%y%m%d '
log_path= '/home/apache/logs '
grep-i Googlebot $LOG _path/access_log|awk ' {print $} ' |sort-u>spider/$YESTERDAY. Googlebot.txt
grep-i baiduspider $LOG _path/access_log|awk ' {print $} ' |sort-u>spider/$YESTERDAY. Baiduspider.txt
Site Directory structure to flat, because each depth level directory, PageRank lower one grade. Assuming the home page is 3, the subdirectory is 2, and the depth may not be included in the rating range.
Performance and content separation: "Green" Web page: JavaScript and CSS in the Web page as far as possible with the page separation, on the one hand to improve code reuse (also convenient page caching), on the other hand, because the effective content of the length of the page is high, but also to improve the relevant keywords in the page of the proportion also increased In general, it is important to encourage adherence to the rules of the consortium, and to use more canonical XHTML and XML as display formats to save content for longer periods of time.
lets all the pages have a quick entry: a sitemap, a convenient web crawler (spider) to quickly traverse all the content that needs to be posted on the site. If the homepage is to use flash or picture into words, is tantamount to the search engine shut out, in addition to UI design user-friendly, Spider friendly is also very important.
maintain the site's own health: often use bad chain check tool to check whether there is a dead chain in the site.
maintains the stability and durability of Web content/Links: The History of Web pages in search engine indexing is also a more important factor, and the more likely it is that pages are linked in a longer history. In order to ensure that their web pages can be more persistent by other sites of the page reference, if there is a link update in their own pages, it is best to retain the old page and do a good job of link to maintain the continuity of the content. You know, to put a website and content in the search engine rankings "training" is very high is a very difficult thing, who do not want to be very easy to their content was found by others, click is "404 page does not exist" bar, so the site administrator of their own site Error.log analysis is also very necessary. File type factor: Google has the ability to index PDFs, Word (power points, Excel), PS documents, because the content of this document is more organized than normal HTML, the academic value is generally higher, So these types of documents are inherently higher than normal HTML-type documents PageRank. Therefore, for more important documents: technical white Papers, FAQs, installation documents, etc., such as PDF PS, such as the proposed use of advanced format access, so that the search results can also be a relatively forward position.
often find that a piece of news in a portal is often more than the front page ranking of other sites. As a result, the overall PageRank of a site has improved, often its own unimportant content will also be with those high PageRank content into the search engine priority query list. Some of this is not very reasonable, because this often results in many large sites of the mailing list archive is often higher than the first PageRank of other sites.
-Site access Statistics/log analysis of the importance of mining: Web design is not only passive to meet the search engine index, more important is to make full use of the traffic generated by the search engine to conduct a deeper user behavior analysis. At present, from the search engine keyword statistics is almost a variety of Web log analysis tools standard function, I believe that the Business Log Statistics tool in this area should have a more enhanced implementation. Web Log statistics This is so important that the new Redhat 8 has webalizer log analysis tool as one of the standard server configuration applications.
take Apache/webalizer as an example, the specific practice is as follows:
record access Source:
The log format in the Apache configuration file is combined format, which contains extended information: One of the fields is the corresponding source of access: Http_referer, if the user finds your page from a search result in a search engine and clicks on it, Log http_referer is the user in the Search engine results page URL, this URL contains the user query keyword.
the default configuration in Webalizer for search engine statistics: How to extract the key words in Http_referer
Webalizer is the default for Yahoo, Google and other international
