Improve the wide range of website links from three aspects

The role of link popularity in the ranking of search engines has been widely recognized and valued. In fact, Google may include your website even if you have not submitted your website on Google but made a link to other websites. The search engine may also determine your website ranking based on your wide range of links.
This article discusses how to increase the extensiveness of website links from three aspects: internal links, Introduction links, and lead links.

1. Internal Link
Internal links refer to the links between webpages on the same site.

Cross-links are required for important pages. The purpose is to let the search engine spider know that this is your most important webpage.

Cross-link web pages also help spider quickly locate and index important pages, especially when these pages are buried in the website.

2. import link
A link is used to link other websites to your website. There are two types of import links:

* Create a sub-site to link your primary site

Create several small websites related to your website themes, link them to each other, and then link them back to your main site.

Select the keywords of the primary site and use the same keywords as the link names to link other small sites to the primary site. This is because some major search engines, such as Google, place special emphasis on link names.

* Search for website exchange links

Your linked objects include:

I. Websites connected to your competitors

To find these websites, you can enter "link:" in the search engine and enter the competitor's domain name, such as "link: theirdomain.com" and "link: www.theirdomain.com.". Enclose the quotation marks.

Ii. Related Websites in search engine category search

All websites in the directories related to your industry in the main search engines are ideal link objects.

Iii. websites that can be submitted and registered

To search for these websites, You can first enter "add URL" "your keywords" ("website login" "your keywords") in the search engine "), note that quotation marks are added. Search for these sites repeatedly by changing keywords.

The foundation of the link introduction is that the website has a high quality. Otherwise, other websites do not want to link you. If your website has rich content and high quality, other websites will take the initiative to link your website to their website.

3. Link
The lead link refers to other websites that you link unilaterally.

Spider needs to search for the website's leading link to determine whether the content of the website you link is related to the content of your website.

Search engines like links related to your website content.

In addition, pay attention to the following issues during the link process:

* Link keyword

Carefully select keywords for your internal links and outgoing links. Keywords are the most important factor in determining webpage relevance. These keywords should be used for the whole webpage. These keywords are also used in the webpage title and link to describe the webpage.

Therefore, we recommend that you use keywords related to the page content to name webpages. At the same time, the Link name of the page (used to link other webpages to the page) also uses this name. For example, if the webpage title is link popularity, the Link name of the page is also "link_popularity.html ."

Remember to add a hyphen or underscore between the words of each link name to ensure that the search engine indexes each word separately. Do not combine all words, such as "linkpopularity.html .".

Make sure that the link text "link popularity" is used for the title of all links to that page ". In this way, every step is unified through keywords.

* Link quality

Research shows that the link quality and the number of links are equally important.

In the process of planning a wide range of links, the key is to win links to the following websites: search engines such as Google, popular website portals such as MSN, directory retrieval such as Yahoo and ODP (Open Directory Project), popular websites such as eBay and Amazon, news websites such as CNN, blog websites, and websites related to your website subject.

This is because search engines trust websites that can be linked to major search engines and web portals.

There are two types of introduced links that are mistaken for increasing the link extensiveness:

* Click the paid search engine ad link, such as Overture and Google Keyword ads, and membership Alliance (Affiliate Program) links.

These links do not direct to your website, but to the website of the Alliance, so they do not increase the extensiveness of your links.

However, if you host this membership alliance, your server will have membership Alliance programs that track Member websites and direct them back to your website, in this case, it will help increase the extensiveness of your links.

* Exchange link websites

Remember, do not use links on the exchange link website. Many top-level Search Engines regard these links as spam links.