Improve website interface design so that users do not experience Aesthetic Fatigue

It is no longer difficult for the Internet to build a website. Just find an open-source program and search for some template websites. This is also the ethos that makes the current website interface design look similar, which has little impact on our website owners, however, the user has already had a deep sense of disgust and aesthetic fatigue.

I believe that every webmaster wants users to favor their own websites. But how can users patiently browse the similar website interface design? Therefore, we need to be aware of the improvement of website interface design and put it into practice to build a refreshing website.

First, choose a unique and elegant website color

I used to be a programmer for website construction. I also took a lot of fake sites and website construction orders and found a very common rule: almost 90% of customers require the use of light blue as the dominant color of the website, because light blue is currently the most popular. The author believes that this method is quite inappropriate, and after practice, it is also found that most websites that use light blue as the dominant color will have a high bounce rate, this indicates that the user has experienced Aesthetic Fatigue for this tone. Therefore, as the webmaster, we should learn to abandon this follow-up approach and adopt other unique and elegant colors to build websites. This is not a bad thing, for example, our red/Black Alliance webmaster uses a pale yellow color as the dominant color of the website:

This detail is also one of the important reasons why the red/Black Alliance Webmaster can stand up on similar webmaster websites. Therefore, webmasters should immediately replace the pale blue color of your old model, the specific color is determined by your website type. I will not elaborate on it here.

Second, the website layout requirements should be simplified as much as possible

More and more webmasters will think that the interface design of a website should be as gorgeous as possible to attract users. However, this idea is undoubtedly incorrect. According to my understanding and survey data, more than 60% of users hate those fancy and flashy websites. Therefore, the author believes that the best way to simplify the website layout is to simplify the layout.

So what kind of layout is simple and atmospheric? First, some websites put several ad spaces in prominent positions on the website in desperate ways for their own profit. This will interfere with the implementation of users, so we should try to put less useless ad code; second, remove the flashy flash animations. flash animations are not only unfriendly to search engines, but also slow users' Website access speeds and impede users' browsing of main website content, if you do not remove it, it will only become the root of the website.

Third: reasonably allocate the placement of primary and secondary Columns

In the age of information explosion, users cannot stay on your website for a long time, unless your website is a large website such as xinlang network and honghei Alliance webmaster network. Therefore, it is an important measure to increase user stickiness to enable users to see important topics of our website at the first time.

(1) First, analyze which columns are the main columns of the website. The so-called key columns are the columns that you focus on updating content every day. These key columns should be placed in the center of the website, then, css is used to highlight the characteristics of this topic, so that users can pay attention to this key topic.

(2) Secondary columns are only used to set off the existence of primary columns. Therefore, they should be placed below or on the right side of an important column to form a shape like the stars of the moon, which will make users feel refreshed, will be willing to visit your website.

The website UI design should not be ignored by webmasters. webmasters should discard the idea of setting a template to complete the work, and consider the various factors of interface design from the user's perspective, only in this way can users no longer suffer from Aesthetic Fatigue and their websites be more favored by users. This article by QINGYANG (http://bbs.sun0934.com/) East webmaster original, reprint please indicate the source.