Improving the conversion rate of logistics industry talking about selection and analysis of key words

The webmaster who has done the logistics website knows that logistics industry has too much content to do, if the simple optimization of a few popular keywords, want to make a site has flow, conversion rate that is impossible, and the hot keyword want to optimize up also is not an easy thing, the country so many logistics companies, the competition is not alone, For example, Guangzhou, where the logistics site, we can go to Baidu search to find relevant results of about 2,620,000, and some Baidu to promote the site, from the logistics industry trend of development, it has become a hot industry.

Now want to do a good logistics site, relying on site traffic is not, there is a conversion rate can bring orders is the focus! Many webmaster is a kind of not satisfied with the psychological, from the logistics site analysis There are several aspects: 1, too much attention to site traffic, what words want to do, to know that there are many times did not have much meaning, We need to know the location of the logistics site is what, is to request conversion rate rather than blindly seeking traffic, 2, not with their business combined, if you are not a very large logistics companies, not enough manpower and resources, many logistics business is not to go, such as international shipping, international air transport these export business, A lot of relatively small logistics companies are not able to do, at this time we should learn to choose, according to their own business capacity, without this piece of business, our logistics site on the Do not do, or even do not have to appear in this area of content.

The most important to the logistics site I think or keyword selection and analysis, useful keywords do not need too much traffic, there are a lot of conversion rate, imagine if the site has 1000 IP a day, but not a few calls to consult, then we can be sure that your site content and keyword optimization must have a problem, Users into the site is not the target users, there is not much demand for the Logistics Site keyword selection and analysis I think should be from the following aspects to do:

　　First, according to their own business choice of keywords

As mentioned above, you do not have the ability or say not to go this line, do not do, because the reason is very simple, did also equal to White do, the website if has this aspect content, each day also needs to optimize it, updates it, too waste time, we must put the limited time in the useful place, creates the bigger value. Like our site is based on their own business scope, the definition is also very clear, the main thing is the domestic logistics and transportation, air transport, long-distance moving these businesses, we can expand it from these businesses, digging out more of this key words.

　Second, the customer needs to select the key words

To create a demand for customer content, is the real purpose of our logistics site, then for a logistics website which content is the customer needs? I think it is from the long tail of the key words to spread constantly digging, such as Guangzhou which logistics company good?, Guangzhou to XX Local logistics company, Guangzhou to xx LTL, The whole vehicle cargo transportation logistics telephone and so on, these long tail words hit the customer the demand should be relatively high, and these logistics industry's long tail keyword competitiveness are relatively small, but our site has a certain weight is, which keywords often have a better ranking; second, later but our site has a certain amount of traffic, We can analyze the website traffic data, see the customer is input which keyword comes in, then carries on a system optimization, gradually obtains more customers.

　Third, purposeful to optimize the keyword

What is purposeful to optimize keywords? In fact, it is not blindly to optimize the keyword. We found that the logistics industry is also divided into seasons, such as long-distance moving this piece, the usual demand is certainly relatively small, because other people go out to work is usually to the new Year's time will go home, then they will be luggage, furniture and other items to the logistics company to check back, So we can go on a long haul before we get to that season. When the Chinese New year is still a few months, we focus on to optimize it, this is particularly for those individuals to optimize the logistics site webmaster, because time is limited, we should take a good grasp!

The above is Guangzhou Cheng Feng Logistics Network (http://www.chengfengex.com) for everyone to improve the logistics industry conversion rate, keyword selection and analysis, in general, we have to do is to find ways to meet customer needs, to provide customers with the most useful content, So that the site has more traffic, more business.