Improving the user experience space in the process of construction of small and medium websites

Small and medium-sized sites have more or less achieved stage success (such as successful on-line, etc.), this article will be from the site construction phase, site planning version management, user research and user requirements mining and user experience upgrade program four parts to explain.

Small and medium-sized sites have more or less achieved stage success (such as successful on-line, etc.), at the same time, but also because of staff size, hardware equipment, management needs, time schedule pressure and other reasons, in the site user experience planning, site construction Most of the possible adjustment and promotion of space.

This article will be from the site construction phase, site planning version management, user research and user requirements mining and user experience upgrade program four parts to explain.

First, the website construction stage

Level	Stage	Target description
Availability of	Phase I	Take the management layer, the business application as the core, carries on the function development and the website on-line
Phase II	Based on the first phase, follow the industry standards for Web site planning, the original page optimization, adjustment, reconstruction, the establishment of user demand response mechanism
Phase III	Based on the two-phase results, combined with user needs, the website details processing, optimization promotion
Ease of Use	P	Site has an independent site planning team, and establish a sound user needs research feedback mechanism. The website gradually toward solves the usability question the ponder type, the creation direction moves forward
Applicability	P	The website attaches importance to the personalized needs of users, and decomposed into a number of product lines, with product line planning, product operations and research and development team to meet and guide the personalized needs of users

When you accept the site planning this term, small and medium sites are now in the link naturally become: the level of availability, the second phase.

Second, the site planning version management

In the process of Web site planning, will face constant changes in demand, the implementation of blind zone feedback and planning details, at the same time, planners also need to do their own work results to make a new version of the comparison, and summed up gain or loss or mutual reference. Therefore, we need to site planning for version management.

>> How to define a planned version

Any planning document that realizes the whole idea of a planner can be defined as a version

Naming recommendations for >> versions

Version name, preferably marked on time to do proofreading, such as v1.0_ 0518

>> version of the tool, modular management

Web products may appear a wide range of page system (up to hundreds of pages page), need to use planning tools for modular, standard operations. Axure RP file export and import functions, is a file can be exported to the page module, a very practical function.

Third, user research and user demand mining

(a) Why the user needs to be mined

Why do you have to do user research to tap the user needs? This mainly has the following several reasons, is the website planning (or call Product manager) personnel must face.

Web site Requirements Research Methods

(ii) Introduction to the methodology of user demand research

Serial number	Method	Describe
1	Interview with a relationship person	Business, customer service, management, editorial staff
2	User Interviews	Questionnaires, user seminars, personal visits
3	Focus Group	Listen to a group of respondents who are selected from the target market that the investigator is looking for and gain insight into some of the issues.
4	Site User Access Statistics	The user in the site operation behavior of the background data statistics, such as page click, function usage, consumption cycle, etc.
5	Live Conversations with customers	Establish a convenient customer complaint and suggestion window
6	Industry reports	User behavior extraction and analysis based on user statistic reports published by some market research companies
7	Other	Other applicable methods and tools

Four, the website user Experience Promotion step

(i) Building a team

Because the development goal of the website is very magnificent, and at the present stage also need to aim at the huge structure of the website, a variety of needs, complex structure, carry on the product sieving, merge, in order to develop and grow later.

Therefore, the need to set up a dedicated planning team (ue/site planning) to perform the details of operations. At the same time, according to the company's actual, can be divided into the following stages:

The first phase: the establishment of UE group

With more than 2 full-time planning

The second stage: the establishment of a planning department

For the business product line, with at least each product line a website planning (or call Product manager), for ease of use, refinement of the operation.

The third stage: the formation of products and operations department

Each product line is equipped with the Operation Commissioner, with the website planning (product manager) for product follow-up, dialogue with users.

(ii) Process development

Website Planning Process

(iii) Setting standards

Establish the specifications of the site planning, such as spacing, head, bottom, etc., and ensure implementation.

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