In app promotion, how do I spread the channel

I used to be an app channel promotion staff, responsible for the app channel promotion, in order to bring the app a higher volume, I spent a lot of time on the channel, so that all six months to promote, and did not spend a penny, so say more ashamed, now a lot of app promotion basically by spending money, it is very envious, It is said that the feeling of spending money is very cool.

Let's talk about how I paved the way, then I divided the channels into several categories, the official mobile phone system stores, mobile phone manufacturers shops, operator stores, third-party app stores, download stations and so on.

1. Shop for the Big store first

To go to the store is the first big, this and sales products, first on the large supermarket channels. So, the domestic each category of the top five stores are on, the general mobile phone system, mobile phone operators, mobile phone manufacturers of shops on so few, must be first on, followed by third-party stores, such as 360, AZ, Android, Baidu application store and so on, large stores are more well-known, so the process ah, backstage what is very convenient, Upload way are web-side upload, generally I will open more than 10 pages, at the same time upload, a few minutes, more than 10 packages are all finished, and then is the title, Introduction and description, together with an app's introduction and description are the same, suggested in the writing of the title, follow the rules of SEO, such as the title of two words in the shorthand, 5 Words of the full write, there are 10 words within the description, in addition to the introduction and description, the title, shorthand, function to do a detailed introduction, so that the purpose is to facilitate the search spider fast Crawl. General large channels, the search engine for its update fast, high weight, so in large channels, SEO is a must pay attention to, and now a lot of apps in the promotion of the time, the name, Introduction, write more chaotic, for the search engine, too unfriendly, so the effect is not good. If you can write in shorthand, full name, description of good, through the search engine can also come a lot of traffic.

Another big channel to upload first, the reason is very simple, large traffic at the same time proposed in Thursday Friday update, the app in Saturday Sunday is the download peak, so the new update app is most likely to attract large traffic.

2. Medium-sized application channel to be good relations, to recommend a bit

Large channels are paved, will start to spread medium-sized channels, medium-sized channel flow is small, but very stable, if you can have 100 medium-sized channels, every day to 100 activation, a day also has 10,000 activation, so said medium-sized channel is also very important. The strategy to treat medium-sized channels is to strive for good resources, on the one hand, medium-sized channels are not so strong, relatively good talk. There is a medium-sized channel General people will be less, some may be personal station, appetite is not a channel so big, better work, before I contact a few medium-sized channels such as cool, when the music (there may be some channel changes, the department is just an example) and so on the relatively good, often to my promotion of the app to recommend, Basically every day to four hundred or five hundred activation, the recommended time activation can be thousands, at that time I basic and 20-30 medium-sized channel cooperation is better, the overall bring to an app also has two thousand or three thousand of the amount of daily, there was once a company's event marketing, I find more than 10 app stores have to recommend a bit, give us a lot of volume.

There is the medium-sized channel relationship how to do? I think everyone should pay attention to, before our way is each to each other to send some gifts, after all, a lot of medium-sized channels to help us to promote, and now many people say this no quantity that no quantity, is not good relations, people should be grateful heart, to understand, Think more about the other person's point of view.

3. Opening up small channels and unknown large channels

Now on the small channel, it is estimated that no one will do, we all agree that small channels are not quantity. But. Before I was not so, I basically every day to find small channels, how to find, through the Site page low links, all the software download function of the site I will search under, whether I promote the name of the software, if not I will find the site of the contact to submit included, if there is, I will look at the location good, Bad words will chat with each other's people, adjust the position, at that time I really work very hard, there is no KPI, there is no reward, two months down paved nearly 200 channels, but also, I paved the channel more fastidious, is like to look at the site rankings, query the site information, general traffic is large, build the station for a long time, The site looked very beautiful, I will first submit, because these sites included, the effect is slightly better, this is a very hard work, but I do it is not the joy of this, why this, because often will find some traffic is very large unknown channels, such as WAP Software Park (now renamed), At that time is to pave the channel when found, bring the amount, every day and the amount of cool Ann Network, there are a few software stations, now remember, is also in the paving channel when found, to my promotion of the app brought a lot of volume. In fact, I also want to spread the channel of things have been dry, because later and other industry friends chat, said there are more than 2000 channels, I have not reached this number, so also want to continue to shop, and then to the new people, I let the new people do this matter, the results of the new people do not have so much experience and focus, careful, But in the end we have more than 240 channels, these channels for us to bring 1 million of users, I did not spend a penny, spent less than a year of time.

Paved channel is a work, do not necessarily have the effect, like a journey to the Tang priest, every time to a monster destroyed by the city, Wu empty and find clues when, Tang's monk will go to sweep tower, sweep tower are toil, dry quite a lot, not necessarily interesting, but the unexpected is occasionally will find the clues of the devil, And then it's going to win. I think, like I paved channel is also so, efforts, occasionally found a large channel, you can bring a steady flow of traffic.

So that paved channels, need to be practical, but also to be good at discovering, now a lot of channels disappear, but also out many emerging channels, such as bus wifi,h5 game channels, channels and so can try, these new channels only good to find to see.

Mobile Internet Li Jianhua,: YDHLWDYQ Disclaimer: Any media that forwards this article shall retain the author's information and source, otherwise it will be held accountable to you for infringing the copyright.

In app promotion, how do I spread the channel