In-site optimization Tutorial II: URL and site map optimization

In front of the "Site optimization series of tutorials: navigation and structure optimization," said today the second lesson, "station optimization series two: URL and site map optimization." Site optimization in the most direct impact is the site URL, that is, the website site. General webmaster will think static URL for the collection and ranking are very friendly. and the dynamic and pseudo static is the second analogy. In fact, most of these ideas are found in the search for the ability to identify the lack of understanding of the basis of if you do not believe that you can look at Baidu know the URL, its use of the most or dynamic URL, so, for static included rankings than dynamic good this argument does not set up, Baidu know is a very obvious example. And for spiders crawling site, there are maps will be ranked first map, when unable to crawl full time will crawl the whole station again. Therefore, the two for the site optimization to improve the rankings have some help. Today, I mainly talk about the optimization methods of both

　URL Web optimization

URL is often said Web site, then on the Web site, of course, the shorter the better, the most basic purpose is to facilitate the user memory, and do not search on the search to enter the site, the short URL is to let users do not search through to access their own website. Therefore, for the optimization of the URL of the author summed up several points of attention:

1. Try to be short. Why the shorter the higher the value of the domain name, its most fundamental point is that new users from the first visit to remember the site, is conducive to the user two visits to the role. As far as the user experience is concerned, URLs should be as short as possible.

2. Popularization. Just like content, the use of too much of the professional terminology does not get the hot praise of ordinary users, and the site's URL is the same, simple and easy to understand the letter and patency of the Web site in the user's heart left a little bit of the ripple. For example, ABC and ZWS have this, of course, the former is easier to remember than the latter, read a little more easily.

3. Include website keywords. This is specifically for the optimization of the existence, because the URL contains a keyword can let webmaster do optimization save a lot of energy, but also let the site has a congenital advantage. For optimization rankings help is larger.

4. Try not to appear sensitive words. For some sites are not included or included in the bad, the reason is that the URL contains a lot of dynamic variables, some search is not recognized jump characters appear in the URL, for optimization is very unfavorable.

Site Map Optimization

The site has a map page for users to browse the whole station information or spider crawling site has certain benefits. And for the site optimization, the map is to allow some of the pages can not be included as far as possible by spiders crawling to continue to include. Because the general site map is through the site's entire content as a link to the form of the summary in a page, this spider crawling site has certain benefits, can facilitate the spider crawl and improve the spider crawling speed, and then the spider crawling site faster, the natural can reach the state of seconds.

The site map should not appear in the image or flash type content, because this is the normal for the spider crawling map, this is not a spider's favorite dish. Does not meet the spider's appetite, so, many times although the webmaster to map landscaping in the user's visual can produce good results, but for the site included, the author does not recommend doing so, after all, simple nothing bad. Too fancy not only affect spiders crawling but also increase the volume of web pages, reducing the opening speed of the site. So, for the site map, just to the overall content of the site integrated in a spider can crawl on the line.

The standard and short website URL is beneficial to the user's memory, like the choice of domain name to be as short and fluent as possible, whether the column page or content page, should be a short and easy to remember the direction to set the URL, but also do not include search for the symbol not recognized, as for the harm you understand. On the other hand, the site map plays a part in the content of the site to facilitate the spider crawling role. Therefore, for the two is the most basic optimization in the station optimization scheme. This article by http://www.xiaobud.com (234 joke encyclopedia) exclusive feeds, reprint please leave the link, thanks!