In the 4G mainstream competition, which of the users and experts have the final say?
4G has entered the era of normal development. The three operators have their own advantages, both in technology and in the market. However, it is not practical to argue who is the mainstream, it is better to build a network optimization package in a down-to-earth manner to create a good customer experience for users. Experts say that the mainstream is meaningless. What's more important is that the common people can use it more efficiently. That is the true mainstream. Since the 3G era, the debate on what is the mainstream in the world has never stopped. Moreover, China Unicom's WCDMA relied on its dominant market position to put China Mobile under a high operating pressure. However, this situation in the 4G era has improved, China Mobile relies on the First Advantage of TD-LTE to successfully achieve a step ahead of the development trend.
Fdd lte licensing, with over Chinese mobile users, which is more important?
Not long ago, China Telecom and China Unicom received another 4G license while China Mobile was temporarily absent. At the NPC and CPPCC, the chairman of China Mobile also reiterated that he would apply for an lte fdd license, but there are still concerns about the future development trend of China Mobile inside and outside the industry.
At present, China Mobile has TD-LTE license, China Unicom and China Telecom has TD-LTE and lte fdd dual license, China's 4G development thus ushered in a new pattern. Many people believe that China Unicom and China Telecom will have a strong impact on China Mobile's market.
However, China Unicom and China Telecom are too late in 4G business compared with the excitement brought by licenses. Compared with the coverage of China Unicom and China Telecom on the announcement of 4G users, China Mobile has successfully achieved over 4G users over the past one year of opportunity, guangdong mobile only has over 20 million 4G users. You must know that the number of 4G users in Guangdong alone is enough to meet the total number of users in many European countries. The economies of scale are evident.
Objectively speaking, it is true that China Telecom and China Unicom will start to release 4g after obtaining a new license, but this will cause a big impact to China Mobile. For China Mobile, the total number of 0.8 billion million users is the growth space, and the number of 4G users is the growth momentum. In the 4G Status, China Mobile has been under a sharp drop in customer retention, even the smooth migration of users in the network is enough to provide sufficient growth potential.
Experts say that the speed of the network is faster than that of the user.
In the 3G era, China Mobile suffered from network quality and lost its reputation over the past ten years, leading to the loss of a large number of high-value customers and putting pressure on customer satisfaction. However, the three days, when impressive, TD-LTE is not a TD-SCDMA, and lte fdd technology gap is very small, especially through more than a year of construction and optimization, Mobile 4G technology has become more mature, 3G short board was successfully compensated.
As some industry experts said, the network speed indicators, TD-LTE and lte fdd in the speed gap, but in other aspects there are actually advantages, the two can offset each other. More importantly, the technical gap between 4G standards is narrowing, while the market gap is widening. The industry competitiveness brought by the user scale is playing a huge traction role.
China Mobile has grown 0.1 billion of 4G users in a year, accounting for more than 13% of the total number of users. This is already beyond the scale benefit threshold and continues to accelerate growth. Once such a trend is formed, the exponential growth energy will be released. Data shows that Guangdong mobile received a second 10 million billion number of 4G users within a year after it exceeded the first 10 million in three months, and the number of base stations increased to 85 thousand. the accelerated growth of users is almost unstoppable. On the other hand, China Unicom and China Telecom are still in the network construction and layout stages, with significant gaps.
Years of Experience in Science and Technology Products and the communication market show that the debate over advanced standards ends with customers. The mainstream or not depends on the market share to a greater extent, the advantages of the first step are often converted into industry standards. Even in the international market, the deployment of FDD operators more than TD-LTE operators, but in China, the TD-LTE user base is far more than the opponent, the mainstream competition has ended.
From now on, the three carriages will not move forward side by side, but will travel along the road
Observing China's communication market, due to the depth of 4G operation, the three basic operators and dozens of virtual operators constitute a one-to-one and two-month-winning crowd.
With more than a year of Advanced Operations and leapfrog development, China Mobile's 4G market leader has become a final rule. The user experience has gradually taken shape, and the customer's reputation has at least been fundamentally reversed. In this case, the development trend of China Mobile cannot be changed.
China Unicom, which has been turning over in the 3G era, is facing a dilemma in the 4G era. In the early stage, China Unicom had always hoped to make high-speed 3G a road stone for 4G Evolution. With the acceleration of 4G construction, it would probably save 3G, if you can successfully retain medium-and high-end traffic customers, you can achieve the goal of following closely. Therefore, maintaining user experience has become the business focus of China Unicom.
As for China Telecom, although its advantage of low-frequency segments with few sites in the 3G era has become a disadvantage in the 4G era, its wide coverage of 3G still has a good customer appeal, especially, china Telecom can leverage its own advantages to strengthen its fixed-mobile integration business and strive to create new customer experiences. China Telecom will not fall behind as long as it is catching up quickly.
4G has entered the era of normal development. The three operators have their own advantages, both in technology and in the market. However, it is not practical to argue who is the mainstream, it is better to build a network optimization package in a down-to-earth manner to create a good customer experience for users. Experts say that the mainstream is meaningless. What's more important is that the common people can use it more efficiently. That is the true mainstream.