In the context of globalization, small companies can also do global business.

Until now, some people think that global business is only related to those "super-powerful" multinational companies. In fact, this idea should have been put in the bottom of the box. In the context of today's globalization, small companies can successfully make big purchases. Rip Curl in Australia and Angler Accessries in New Zealand are the best proof.
Since its establishment, Rip Curl has not left the famous Bell beach in Australia. This is a paradise for surfing. The company's business is also centered on surfing products. Now the company has become an international brand with a net profit of $0.15 billion every year and 70% of its products are exported abroad. Although the company's size is only as large as the ordinary courtyard, the net profit of $0.15 billion is not in conflict with the company's size, and the company's bosses and staff can still enjoy life with ease, and everyone participates in a good sport-surfing. On the one hand, they have exercised and tested their own products. This has also become the corporate culture of Rip Curl, making entertainment a job.
Is that incredible? In fact, such companies are everywhere in the West. They launch products through design and experimentation, but they do not own factories. The most familiar among them is NIKE. In fact, this company only has a studio, but it has become a pioneer in sports brands.
Another example of "small companies" with "great wisdom" is Angler Accessries in New Zealand. In 1998, the company was rewarded by the New Zealand Trade and Development Commission for its significant contribution to New Zealand's foreign exchange transactions. Its products are very simple hand-made fishing nets, which are selling well in markets in Japan, the United States, Canada, France, Italy, the United Kingdom, Germany, and other countries, of course, this includes New Zealand. However, local businesses only account for 1.25%, and 55% of the market is in the United States and Japan. Similar to Rip Curl in Australia, Angler Accessries is only a team of six: three full-time employees plus three part-time employees.
Why are there so many cases of small companies doing big business in Western society? The main reason for expert analysis is that they are at the top of the economic pyramid and the first part of the food chain. They have used knowledge capital, mastered the transformation of knowledge into the core of enterprise development, and used cheap labor in developing countries to create high profits.
More importantly, the positioning of these small companies is very accurate. First, we need to position ourselves in the global market and understand the concept of the global village. The general managers of the two companies divide this into four stages: the first stage is passive response, it is mainly imported from foreign companies or exported to foreign companies, which will be restrained by foreign countries, with little or no initiative. Nowadays, many Chinese companies are eager to go abroad and move towards the world. In fact, we are only in the first stage. At this stage, the chances of a company being sued against by others are very high, and fines are indispensable. The second stage is the original external trade, mainly employing foreign agents or establishing cooperation with foreign industrial enterprises. The third stage is to establish international operations, establish branches in foreign countries, and expand business. The fourth stage is the global market, which can be achieved through franchise, strategic alliances, investment shares, affiliated companies, and network marketing.