Hundred vision of the popular network recently increased capital of 400 million yuan, the equity increase to 82.76%, completed the popular network of Absolute holdings. It is not difficult to see, overweight means that the advantages of a strong resource and channel to the popular network tilt, Popular will have a bigger stage and opportunities, its long-established network integration from the capital to the organization level, and the popular network open platform "video number" will thus have more high-quality content and channel resources. It is not difficult to speculate, in the future, the popular network open platform will be in the "Internet +" strategy to play a more and more important role in the hundred vision to the "Internet +" mode of transformation of the booster and Vanguard.
This increase in the popularity of the net, seemingly only a simple number of changes in the amount of the stock, it is not, it has deep strategic intentions, which is to quickly occupy the Internet content and channel entrance, for the hundred-vision to inject the internet gene, to force hundred vision through the traditional media to the Internet media "transformation."
Hundred vision of the popularity of the network, from its original Internet TV business from the IPTV division, and popular network-related business units merged into the Internet TV business group, you can see the clues. Part of the business group was originally made up of hundreds of OTT-related people, while the other part was entirely from the popular network. This Internet TV business group not only has its own original content, but also the open platform to integrate third-party content. It is not difficult to speculate that the popular network in the implementation of the video open platform in the business will play a central role.
Of course, not only the Internet TV business, the network video business group, will also be popular network as the main body to build, which not only includes the original SMG's media resources and the five-shore communication with foreign video cooperation copyright, will also include popular network video open platform content resources.
If you are concerned about the popularity of the network of the development of the past few years will find that the trend of every step of the network is actually coincidence the strategy of the Hundred vision. As we all know, SMG is a broadcast, television, newspapers, network equals one of the multimedia group, in the content of the advantages from needless to say, the role of Internet TV is mainly embodied in the channel and platform, in the entire industrial chain is located in the middle, play a role in the link, its importance is self-evident, and the popular network as a high-quality Internet channels and exports, the future will play an increasingly large role.
We take the whole industry chain of video website to assess the entire business line of SMG and the chance of the future of the network, it is obvious that the content of the fixed content not only the production source and the purchase of the content of the Fund reserves, its own platform as long as the operation to promote and user experience. From the downstream, SMG shares a stake in the song Hua cable to the popular network has this domestic leading channel to do security in the promotion of TV box will be a lot of times, for its hardware terminal layout laid a good foundation.
Even if the holding of the popular network, but the Uncle Lee is also a deep understanding of the truth: SMG is only one of countless content creators on the Internet, in addition to a lot of content of the producers, so popular net network integration strategy "Taiwan" is not only SMG's Oriental TV, It also includes Jiangsu Satellite TV and other satellite TV channels such as Anhui satellite TV. Although the current market situation will make good content has soaring copyright prices, but this way is unhealthy, the premise of the benefit of one side always let the other party lose interest. Like the popularity of creating an open platform, with the TV network integration of more in-depth cooperation, is the future inevitable trend of development.
Looking back, the development of the domestic video industry so far can be said to have gone through three stages: the first stage, most of the video site focused on the product rushed, leading video enterprises in the local broadcast, UGC, VOD, live and other fields have focused; the second stage, with the intensification of industry capital integration, copyright competition more and more fierce, Now all the video sites are still content, with the content of the flow, copyright fees are rising; can with the TV, hardware manufacturers and other full-industry chain participation, the entire industry has entered the third stage, in addition to mobile video competition, video industry competition will be in the whole industry chain to expand, And this is exactly what is the real intention of the entire industrial chain layout: Pre-layout, to seize the industry status. (Wen/Wangyi see qq:543415188)
Increase the popularity of the network hundred see the next big game of chess
