Increase the unit price of google ad

High Google AdSense can work hard in the following aspects, or at least pay attention:

1. Select an appropriate advertisement
Many publishers want to increase unit prices and click-through rates as soon as they mention revenue increases, because Google AdSense also includes search and mobile content in addition to content ads, adSense for Feeds is available for previous recommendations. To increase your revenue, you can also choose more advertisements suitable for your site. If your content advertisement is not ideal, you may get good profits from other advertisements, in the past year and last year, many publishers obtained a lot of revenue from the promotion.

In addition to other advertising products, even content ads include click ads and display ads. If your website is excellent in the industry or has a large volume of traffic, it is easier to obtain the display advertisement directly delivered by advertisers. Generally, as long as there is a certain amount of traffic, advertising can also directly increase revenue. The presentation advertisement not only has a relatively high eCPM, but also has a filter effect on the price of the displayed advertisement, as described in previous articles.

2. Suitable click rate
The CTR depends on the site type and user group. Different sites have different requirements on Ctr. However, a suitable click rate also has a direct impact on revenue, because a low click rate will inevitably lead to a decline in revenue, and a high click rate will inevitably lead to invalid clicks, this will affect the unit price and reduce the income. Theoretically, 100% of clicks are the best, but from the user's perspective, the high click rate is definitely not normal. Do you click an advertisement on the webpage every time you visit a website?

The average click rate of Google AdSense ads is about 0.5%. If it is slightly higher or lower, I think it is normal, but if the click rate is high to 5% or 10% or even higher, although you have many reasons to confirm the validity, I still feel that there is a problem. There are usually two reasons for the high click rate: mistaken click and encouraging click, although the publisher sometimes does not mean it.

3. Unit price, high and good
For Google AdSense publishers, the most direct optimization is the click rate, the most effective is the unit price, click rate and unit price to maintain a certain degree of tacit understanding. The unit price is the most complex and subtle factor among all factors. At the same time, the publisher needs to deal with complicated information during the optimization process, including information that violates rules, errors, ineffective, and inefficient, and so on. Some people make up false data and experience with good intentions, and many new users are tirelessly misleading publishers who are better at updating the data.

The first step to increase the unit price is to find out what factors are related to the unit price:

A. Account-related
This is a very practical problem, but it is not worth paying attention to and spending energy, because it is an uncontrollable factor. Because of Google AdSense matching and updating, new accounts have some advantages, but with the increase of technology, this advantage will become smaller and smaller, and the time period will be shorter and shorter.

Even though we believe that some accounts will have a good unit price in various channels of some things, some people constantly promote that their accounts are of high quality, and everyone knows that Google AdSense has a major account. However, high-quality accounts do not exist, at least the service team said so. The unit price of each account depends on the Google AdSense system. Even if such a thing exists, it is meaningless for publishers to worry about it. In addition to making their websites more valuable, this phenomenon cannot be changed.

B. Related topics
The direct link between topics is a keyword. Since the opening of Google AdSense, "high-price keywords" have always been tempting to all publishers. Many new publishers are eager to use high-price keywords as a site, each click has a revenue of $1 or more than $10, so you can enjoy your money at home with peace of mind.

First, the high price exists. Due to market reasons and the competition of advertisers, the starting prices of many keywords become very high. These keywords are usually considered high price keywords. However, the keyword of high price faces two real problems. First, the unit price of the content network is different from that of the search network. The competition is fierce, however, most keywords in the content network can easily obtain traffic even if they are intense keywords in the search, so you do not need to set a high price. Second, the matching problem, the advertisement price that is not specially set for high-price keyword matching is relatively high. The Google AdWords system will determine the matching degree and then determine the price. In this case, an advertisement with the highest price of 10 US dollars is displayed on your website. The unit price for clicking is 1 cent, which is normal because the matching degree affects the unit price.

In particular, there is no price for an advertisement. In AdWords, there is only the highest price. We cannot know the unit price before clicking it. The unit price is determined by the system after clicking it, it will also be adjusted based on subsequent clicks.

C. Matching accuracy
On the premise that the displayed ad has been determined, the unit price is determined to be the matching accuracy.

We can see that many Chinese webmasters have made a large number of junk sites with high-price English keywords. Why have we seen a large number of such sites sold and abandoned? The main reason is that the income is low. The first reason is that the price is low and the price is low. Why is the unit price of site advertisements made based on high-price keywords low? Because the matching degree is not high, or the matching is inaccurate. Although you are working on spam sites such as cancer and cancer, the AdWords system does not determine a high degree of matching, so the unit price will be very low, the impact on this judgment is directly related to the conversion rate to be discussed later.

In addition, the experts are not often but often. Some people have been working on the English site and have a good income. According to my understanding, several English webmasters in Zhejiang and Guangzhou have a very high income and are not limited to serving Google AdSense ads. However, I think this is another topic, because the experts do not often have it. For them, what is valuable is not the English site, but their technology and level. They will be very successful without advertising.

D. Conversion rate
If the website subject is determined, the unit price of the channel determines the conversion rate of ad clicks.

Simply put, the conversion rate is the effect of advertising. Each advertiser can set conversion rate tracking when serving ads, not only for advertising recommendations, but also for clicking ads. If I set to successfully switch to a page, and the traffic on your site reaches this page, the conversion rate will naturally be determined to be low, the low conversion rate will immediately affect the unit price of the publisher, and the impact will be extended to all the channels of delivery.

No advertiser sets the conversion page as the homepage. Therefore, when a user on your site clicks the advertisement, even if the user reads the homepage and closes the page, this is not a successful conversion. In addition, there are more and more advertisers setting conversion rate tracking, so the conversion rate will only have a greater impact on the unit price.

Publishers will question the setting standards of advertisers, and Google AdWords will also question, so Google AdWords will comprehensively determine the conversion situation of each advertiser and publisher, and then make judgments to increase or decrease the unit price.

The way to increase the conversion rate is to improve the Click quality. As long as the publisher does reduce the number of errors and encourages clicks, the click quality will certainly be improved. We need to clearly know that if a user is not interested in the content of the advertisement, his clicks will not bring any benefits and will adversely affect future income, therefore, do not lie or find someone to advertise.