Increasingly competitive WiFi sharing application industry: a long journey for innovation

12-year WiFi sharing genie, 360 portable WiFi in 13 years, mini-WiFi and Xiaomi WiFi, 14-year cheetah WiFi, almost every six months, a new giant has joined the competition for WiFi sharing. It is indeed disappointing to replace the sharing software and hardware of wireless routers, college students and office workers are given a more convenient wireless network connection environment.

 

Over time, a single network sharing function cannot bring freshness to users. According to the 34th China Internet Network Development Statistics Report released by CNNIC, the number of Internet users in China has reached 0.632 billion, and the biggest news is: the number of mobile Internet users in China is 0.527 billion, with a usage rate of 83.4%, up 2013 age points from the end of 2.4, for the first time, the proportion of traditional PC Internet access exceeded 80.9%. It must be said that China's Wi-Fi application market is a blue ocean.

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In the face of such a huge market demand, even the Internet giants who have been fighting for the battle should spend some time thinking about user psychology. How can WiFi applications be considered innovative?

 

WiFi hardware improves appearance

In the competition with Baidu products, 360 made a fuss about the appearance of competing for market share. From the first release of the white to portable WiFi second generation Rainbow edition, from no pattern to 360 portable WiFi Plants vs. botnets 2 limited edition, a raccoon couple customized versions, etc, diverse styles meet the needs of modern young people in pursuit of fashion and cool, but do not bring new experiences to users in essence.

In this regard, the subsequent shopping spree was not so successful, that is, to buy 360 portable wifi to send 360 smart keys, a market price less than 10 yuan of key equipment quality is indeed open to question. In 360 forums, 360 smart keys were questioned by users due to their quality problems.

 

Innovative features of wifi Software

Compared with the frequent replacement of the hardware vest, the software is not as flexible as the hardware, and users can only build functions continuously.

Smart Speed Limit Function

Personalized Chinese name settings

One-click hacker and blacklist

Modify the remark name of the access device

Real-time reminder of online and offline updates

 

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In addition, the newly launched WiFi shared genie version 3.0 has a member center activity interface, the specific features have not yet been launched, but according to its publicity, it is suspected that the use of telephone bills and other physical products increase user viscosity, assume the role of a certain credit mall function.

 

 

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Increasingly competitive WiFi sharing application industry: a long journey for innovation