Independent Mall case Analysis: Drunken goods mall seo problem Diagnosis

Drunken Goods Mall is my recent contact with a website, due to the business relationship some cooperation, and I hope that the SEO optimization of its website to put forward some suggestions. Because before the tea mall also some understanding, so the drunken goods mall this typical tea integrated mall is not unfamiliar. Today took time to look at, the site's page design done very well, at least I have seen a few tea shopping malls do the best, the user experience is quite good. And the product picture is very good, the tea shoot is very clear, overall, user experience and product design is still possible, of course, today is not the focus of this discussion. Mainly to its SEO problem diagnosis, but also found some problems, details of the problem. Hope to be a friend of the Independent mall help.

　1, the first page title setting is not very good

The title is: Drunken Goods mall-China's most professional authentic, genuine tea, tea set online shopping mall: Tieguanyin, black tea, green tea, red robe, Puer tea, tea-drunk Goods Mall

The title is long, you can see that the title is not fully visible, Baidu Index title is limited in length. And so many keywords can only dilute the weight of the homepage keyword, affecting Baidu on the page keyword recognition. Personal advice or as concise as possible, the characteristics of the writing up. Do not have to highlight the sale of each of the tea, and the home page can not do so many keywords, do not be stable, the specific tea varieties in the description of the show is enough. It is more reasonable to distribute the keywords evenly to the inner pages.

　　

Refer to several typical independent shopping malls.

and tea Network: Tea _ tea _ tea _ and Tea network-The origin of a good brand-the preferred platform for online tea purchase

Name Shoe Library: Name Shoe Library _ Shoes City _ Sports Casual Shoes Franchise _ to the end of authentic _ "www.S.cn"

Lok Tao online shoe city-buy shoes, on Lok Tao!

Wheat Bag: Wheat Bag official website-China's largest fashion luggage online mall, shopping full 99 free shipping, support for cash on delivery

Basically are relatively concise and clear, even is a slogan propaganda, or highlighting services, concessions and so on.

　2, H1 label set unreasonable

Check the H1 label when found a problem, that is the whole station H1 tags are set in the head of the logo, which is also a number of shopping malls will make mistakes. This will lead to the entire site all pages of the H1 tag is a logo, can be said to be a direct waste of the weight of the H1 label, but also diluted the relevance of the page keyword. We know that the H1 label means that the title of the page content, will be automatically bold, the user will know as soon as you see, this is the user experience is better performance. At the same time, spiders can also judge the theme of the page according to the H1 label, which is beneficial to the weight of the page keyword. The impression of spiders is aggravated by the combination of title tags and H1 labels. Home H1 tags can also be set on the logo, or directly removed. Inside the page, it's best to name the product and the article. Advantageous to the Product keyword and the long tail key word optimization.

　3, 404 page optimization

404 pages appear to be a little shabby, can be properly beautified, which is also the details of the site and a manifestation of the user's intentions. In addition, it is recommended to remove 3 seconds to return to the home page, to guide users to click Back to the Home page, or you can recommend some products on top, recommend users to buy.

　　

　4, the production site map

found that the site does not have a site map, in fact, the site map of the mall, a bit similar to the form of shopping navigation. Design can also be enhanced in the art. At the same time in the bottom footer put on the whole station link, the weight raise, drive each page, on the one hand for users to see, on the other hand easy spider crawl, spiders on the site map are very good impression. In addition, you can make an XML site map, automatically updated, placed in robots.txt, to enhance the efficiency of spiders crawl.

　5, the products on the left side of the top selling ranking

I found that all product pages on the left side of the list are the same commodity data. It should be called Total-station merchandise data and sorted by sales.

　　

I suggest that hot line should be based on the current column products, such as the page is Oolong tea, on the call of Oolong tea commodity data, but also can add oolong tea top ranking, improve the keyword density. And the user experience is good, generally like to drink black tea people do not use green tea, green tea. Like to drink oolong tea people are not accustomed to drinking black teas, so led to the left side of the column is not a fake, not the user's needs.

　6, site home no longer the first place

Found site: Web site, the home page is not in the first place, there are many people on the Internet that is the phenomenon of power down. But as far as I know, the site has not done anything illegal before, the right to drop is not likely. Later, after understanding that the mall has been doing is the inner pages of tea varieties of the chain, ranking is not bad. But for the home of the outside chain construction is quite small, at the same time the home page did not set up links column, and did not change what friendship links. Therefore, the weight of the home page is low, the weight is too high in the balance of the phenomenon. Normal, the first page weight should be the highest. Another phenomenon is the search for tea, there are ranked landing page is the inside page, nor is the homepage. This also proves that the target keyword of the homepage is low weight. Proposal: Add link plate, improve the weight of the homepage, can also do some high-quality outside the chain, buy high weight links and so on.

Almost on these issues, I hope we can help, I have seen a lot of shopping malls have the same problem, we can compare to see. In fact, SEO said simple, meticulous do the details of the station, do a user like, spiders also like the site. At the same time rely on a certain amount of station outside the strategy, high ranking, while doing a lot of long tail, the outbreak of traffic. But how many people are actually going to do it?

This article by the Drunken Goods Mall (www.zuipin.cn) original, reprint please keep the link, thank you.