Industrial transformation does not have to take the Internet

Since rebels saved the conference industry, whether it is mobile phone or television, as long as the technology-linked enterprises, have burst the "fight for the rise of the Conference" enthusiasm-this is not, near the end of the year, the finale story, the 29th day, Hammer, 360, Hisense at the same time put up the stories.

Speaking of the press conference, can not talk about the B-grid, the three event will not say B-grid full, but at least to be a clear B-box, respectively, with a "B" words to describe the three conference: Hammer "Pack B", 360 "Tender B", Hisense "business-to-business."

Lao Luo continued to carry a full of feelings and let countless advertisers ashamed of the feelings of the quotations of a spray, for the T2 injected more than its value of positive energy, successfully defended the "new Oriental Lecturer" this magical professional dignity, 360 please come to the pink juicy 3 small boys do endorsement, although in the sense of the release of a little inexplicable, But at least the scene is also a mother-in-the-flood.
Compared to the two comparison retreat of the conference, Hisense's conference scale is the smallest, but most let me think the most deliberate thought in detail, they introduced in the afternoon is two precision medical cutting-edge products, known as CAS Hisense Computer-assisted surgery (Computer assisted Surgery) and Sid Hisense Surgical Intelligent Display System (surgical Intelligent display systems).

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Like most it authors, we are unfamiliar with this kind of medical products, nor can we prove that Hisense's self-proclaimed "domestic first, the world's only" is true, but also did not want to go deep into this series of medical products, but in this conference, the medical involved in the "Hisense Transformation Strategy", It is a stark show-a very important one is "business-to-business", which is a big and essential difference from the "transformation" that has been sung in the past.

In the past few years, the music saw millet in the TV ring big sing "I say my eyes Only you, win you I will be the world first." "To make Hisense these honest" traditional enterprise "in the marketing is extremely passive (even if the majority of the market share, but also no millet music as the eye-catching noisy).

Be forced to have no way, all TV manufacturers have to carry up the "transition to the Internet" headline, although there are many "services", "consumer thinking" and other changes, but personally, they mostly do two things: first, the price, all manufacturers profit margins are straight down, Many old TV enterprises can only like music as they do-the loss of money to make a yell, in fact, most of the money is not to make a yell, second, to find "Internet" circle of help, combined with a variety of internet enterprises to push products, in addition to Hisense, other enterprises seem to be in the main business of television on the "Big money", , while letting the boss say "straighten out the backbone of national industry", while the stock sold to Le vision ...
This seems to transform, but actually the way the game, let people stomach Fei has long--"embraced the Internet, in addition to self-inflicted success, also did not see the TV big brothers have too many fundamental changes, the Internet transformation more look like parody. "But not too hard to accompany others to play with Hisense, this time suddenly gave me a more reliable transformation of the answer--" the transition does not have to change the internet itself. "

It is a Siemens, Toshiba, Philips, these international electronic brands walked through the road, the law is very brutal, a change in the main business 2C electronic services steadily, forced to use the technology and capital ability to kill into medical, transportation, optical communications these business-to-trade, in the foreign brand monopoly of some industries, rough by virtue of some self-research technology into the Rapid cost advantage to build their own positions, in the past few years to quietly set up a number of profitable 2B business chain system.

In fact, whether it is a foreign GE, Siemens, or the domestic Huawei, across-the-business and consumer-to-consumer enterprises, the development of business-to-consumer businesses are more balanced, consumer-to-consumer easy to go, while business-to-trade can support technology and quality of the premium, in the 2C did not do well before the present, for technology is the key to breaking the bad business environment.

"We want to play the barbarians of the industry." "Hisense E-Medical Gao Chuan outspoken, and sun out this year Hisense in 2B Business transcript, the first 10 months of this year Hisense Network technology company revenue growth of 41%, profit growth of 71%, broadband multimedia company revenue growth of 17%, profit growth of 22%, commercial air conditioning business revenue growth of 14%.

This has not changed the transformation of the Internet, compared to the mainstream TV manufacturers of "Internet transformation" came silently, has been muffled rich Hisense is recently revealed their own "self" ... After being known by other opponents, how long will this pattern of Hisense's unique transition dividend last?

Industrial transformation does not have to take the Internet