Industry Logistics Website Promotion Experience

After a period of promotional work, so that I have a preliminary understanding of the logistics industry, the future of any industry can not be separated from the Internet, the network to help people work, learning is an inevitable trend. I had a more specific goal in my job, but when I took over the job, I met a few difficulties in advance, which made me think hard and motivated me to constantly change my promotion strategy and make my job work slowly.

Because of the nature of the site and the user group is not very understanding, so I wrote the "Logistics Network promotion work plan" and the actual work, resulting in the initial promotion of some messy, ineffective. After a period of work, the website customer base, logistics industry, the basic status of a preliminary understanding. In the relatively underdeveloped science and technology level of three-tier cities, network promotion is the marketing business promotion, who occupies more market share, who succeeded, for the industry site is even more so. The following is a description of the problems and viewpoints in recent work:

　1, the logistics industry practitioners of high age, the network is not enough understanding.

The use of the Internet is an era of scientific and technological progress, logistics industry, the current age of workers, the network is not correct understanding, or even distorted, so in the website promotion work for this part of the crowd need to do ideological work, and long-term continuous follow-up service.

　2, the user group habits tend to the South Logistics Information Alliance, Guide user habits is essential.

Southern Logistics Information Network set up relatively early, users have long been accustomed to the operation of the site, and their ability to accept new things weak, so in a short period of time it is difficult to change the user's use habits. Most users say that the habit is the biggest problem, so it is the focus of the recent promotion work to guide user habits.

3, convenient type and multi-function, practical is the key.

From the advantages of the site, Huitong logistics nets with convenient type of nature, and the Southern Logistics Information network to use multi-functional to win the market, who and strove, I think the practical is the key. Users focus on the effect, not how powerful the site is. Most users focus on sourcing, vehicle source, and where I want the car (both vehicle positioning), do the three columns to become the focus of the moment. South Logistics Information Network car tube treasure free trial give me pressure, how should I deal with?

4, free and charge, who occupies a large market share.

Huitong Logistics Network strategy in the near future must be free services, and the Southern Logistics Information Network has long implemented a charging service policy, misleading some users think that free service. According to China's National vulnerability analysis, since the charge, I must use the general psychological, Hui Tong Logistics network lost some users. Hui Tong Logistics Network of users mainly familiar with computer operations, the first into the logistics industry entrepreneurs, the network has a correct understanding of the crowd.

5, the local industry site must adhere to the localization of the road?

Huitong Logistics Network is established in Gannan local development of the Logistics Industry Web site, the future direction of development is a firm localization of the road, or Gannan as the center, the radiation of the national users? Both in the Gannan has a certain user base, to promote outside, to strive for the national logistics information. Logistics of a wide range of radiation, logistics information to promote the development of the logistics industry, the development of foreign users can activate the site?

The promotion of the industry website and the development of the industry has a direct link, the logistics industry is in recent years the development of the young industry, dedicated to the logistics industry services. Huitong Logistics Network is based on the corporate culture of Huitong set up the industry website, Huitong brand for the development of logistics network provided the conditions. Website promotion is a long-term work, and then calendar, and strive to create a new information platform for Logistics.

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