I. Relationship between website content and search and reference sites
What we do in SEO is not just about the ranking rules and algorithms of search engines, but also the convenience of getting information and services from the user's perspective, SEO's highest goal is to serve users rather than search engines. SEO requires attention to the four basic elements inside the website: 1. Website structure; 2. Website content; 3. Website functions; 4. Website services; here, it is most important to optimize the website structure and content. In addition, "the highest level of search engine optimization is to forget the search engine optimization ".
2. What is junk content?
I often find my website through search results and find that I understand every word in the content, but I just don't know what he is talking about. Otherwise, many different websites have the same content, this is because these websites have made "junk content" and I have analyzed seven items here: 1. Duplicate article titles. 2. Duplicate article content. 3. Unreasonable article layout. 4. Writing of nonstandard code. 5. Unreasonable alliance advertisements. 6. Unreasonable user interaction. 7. False originality that does not meet the user experience.
3. Sources of junk content
There are mainly six types of people: 1. Website programmers. 2. Website administrators. 3. Forum members. 4. Blog member. 5. Website update personnel. 6. Website users.
IV. Influence of junk content on SEO
Downgrading the website, K-indexing the website, no-indexing of the website content, and deletion of the recorded content are all problems caused by junk content.
5. Junk content and user experience
Spam not only wastes the reader's time, but also ruined the brand of your website. It is really an undesirable practice. If an authoritative website is labeled as the essence, it's a bit speechless! Users cannot tell whether the website is full of rubbish. In general, they must be experts in a certain field or to some extent. If they are beginners of a school, reading the content of a webpage as a truth means that our website is really a mistake.