Information System Project Manager-Strategic Management Knowledge Point _ Information System Project Management Division

Strategic management

Enterprise strategy is to meet and ensure the realization of enterprise mission conditions, on the basis of making full use of the opportunities and opportunities in the environment, the relationship between the enterprise and the environment is determined, the business scope, the growth direction and the competition countermeasure are stipulated, and the enterprise structure is adjusted rationally and the whole resources of the enterprise are allocated. From its development requirements, enterprise strategy is to use opportunities and threats to evaluate the present and future environment, using advantages and disadvantages to evaluate the status of the enterprise, and then select and determine the overall, long-term objectives of the development and choice to achieve the goal of the action plan.

Enterprise strategy is a concept with the essence of change.

The characteristics of enterprise strategy: Overall, long-term, resistance, programmatic.

SWOT (superiorityweakness opportunity threats) analyzes enterprise Advantage (S), disadvantage (W), threat (O), Opportunity (T).

S-o strategy: Take advantage of opportunities

W-o strategy: Taking advantage of opportunities to overcome weaknesses

S-T strategy: Using advantages to avoid threats

W-T strategy: Reduce weaknesses and avoid threats

(Note: S-play advantage, W overcome weaknesses, O-use opportunities, T-dodge threats)

The four kinds of characteristics of enterprise strategy determine the characteristics of enterprise strategic decision:

1, the decision of the object is complex, it is difficult to grasp its structure

2, the face of the problem is often abrupt, unpredictable

3, the nature of decision-making directly related to the future of enterprises

4, difficult to evaluate, difficult to standardize

Strategy formulation refers to the following aspects of decision-making

1, set the organization's mission

2, the development of guidance organizations to establish goals, select and implement the strategy of the policy

3. Establish long-term goals and short-term goals to achieve organizational mission.

4. Decide on strategies to achieve organizational goals.

Strategic implementation refers to the following aspects of decision-making

1, establish the organizational structure of the implementation strategy

2. Ensure that the activities necessary to achieve the strategy are effectively

3, the effectiveness of monitoring strategy in the process of achieving organizational objectives