Initial understanding of SEM-misunderstanding

In fact, the current work is not really the SEM, just do a part of the work, mainly Baidu bidding. By chance, I entered this industry. I was reluctant to accept work arrangements and became a Baidu bid.

Creative misunderstanding: At the beginning, I started to write ideas every day. I saw many of the ideas in my peers are similar. It is no longer a hassle to write this thing, according to the main content of the website, the advertisement can be organized into different ideas and descriptions from different perspectives. At that time, we did not know that creativity is a part of relevance. In addition to creativity and website landing pages, more importantly, creativity exists to better interpret keywords, attract the eyes of potential customers and click websites. Start the first step of SEM.

 

Ranking misunderstanding: According to the instructions of our predecessors, when we come in the morning, let's see if the ranking of our products has changed and the market has changed. As long as the rankings are on the homepage, it doesn't matter where they are, this step is especially time-consuming and time-consuming. In the last month of contact, I was always very lazy in this regard. As a matter of fact, malls are like battlefields, and you are not moving, so that everyone can seize the best ranking position, so that their products can be better displayed and clicked. For some products, ranking does have a big impact on sales. It will not be sold in another location.