Innovation and regret in the net

Write down this title, will not be scolded ah? : As we all know, the campus net (www.xiaonei.com) almost even Facebook CSS copied, and a year ago, my own article "from" Cola to the "Chicken leg Community", also specifically mentions the net to Facebook "plagiarism"; now a year has passed. , why do I think that the net "innovation"?

In fact, this is a site of two aspects: from the product side, the network is copied Facebook, but from the operational level, the school has made some important innovations, such as "Campus Ambassador." Before the industry, including I have a lot of criticism of the former, but neglected the affirmation of the latter; now it's time to balanced and analyze the net.

When studying community type websites, some friends often ask me: How do users come? This question I never feel is much of a problem because it depends on your site product positioning: If you do not rely on the product, how to also can not be users, unless you have Sina blog as a powerful resource or have a very obvious advantage of the first, if you do the product is reliable, how there will be users, even if you have less resources, For example, when the net business. Therefore, the product is not reliable site, in fact, close the station is the best choice; for the product is also more reliable site, the real problem should be: how efficiently we should get users.

The campus net obtains the user efficiently, roughly has the following points to analyze the place:

One, the reliable product: from the school net product functional level, the function design that takes the Facebook as the prototype certainly is reliable, this we need not say much, but from the product localization level, the net of the net to rob is not "alumni" user group, but the University BBS user group. University BBS seems strong, but the product structure is actually very backward. As a user who has also used telnet to BBS, I think that after 2000 years, the University BBS also provides telnet login is outworn; In addition, the University BBS general property rights structure is very unclear, often does not really company operation, and in the School Youth League, Student union and so on official organization- -These fragmentary features, I actually want to explain: The University BBS appears to be strong, in fact, lack of competitiveness; the school net even a small start-up company, it is entirely possible to challenge them; at the same time, the characteristics of the school net makes them can be used as "substitute products" And not exactly a 0 and a competitive product.

Second, the first group of users: the first batch of users of the net is the use of the 06 Spring Festival, engaged in a bus transfer registered users to the railway station activities up. Get the first batch of users through a small-scale promotional campaign. This is my point of view, that is, if the product is almost reliable, you do activities early, late to do activities, small activities, big activities, can have users, the first batch of users. So, how to develop the first batch of users of the website is really not a difficult point.

Third, the campus ambassador: the network of "campus ambassador" to promote the way, is the school net to the Chinese web of a real innovation and contribution. (That's why I wrote this blog). We use 51.com to compare, who can tell me exactly, 51.com user is how to develop? Anyway, I don't know. I know is Pang Sheng East to media introduction, oneself in "bosom friend" and so on the magazine puts on the huge advertisement, but the effect is not very good--but, that later is what promotion, let 51.com in last spring suddenly start to explode, who knows? No one. But the school net is completely different, Wang "campus ambassador" activity can become a classic promotion case.

1. 2 yuan a user, precisely in this mode of the net, only value for money. Unknown said, did promote the know, if you use 2 yuan a registered user to put the personal website or the website Alliance, almost is equal to use 2 yuan to buy the registration machine registration, does not have the use at all; but the network is different, his user registration information needs to be true--plainly, even if the registered user does not come to the net 2 yuan to buy a user real information is also worth the money back ticket.

2. The team in the net is doing well. "Campus ambassador" such promotional activities, in fact, nothing to spend, no imagination, but difficult to be determined in the implementation. As a result, Wang and his team performed quite well.

Four, the user group of the campus net belongs to "The virus spreads" the "susceptible crowd". This is a better understanding, college students are living together, in real life they are "strong link" group; In this kind of crowd, the promotion SNS application is more easy to quickly effective. Extension said, Sohu, I think it is now the most worthy of the asset is "alumni", rather than blog related. Without him, Facebook's success is too enlightening.

Talk about the innovation of the campus net, it is said that the regret of the campus--is the thousand oak acquisition, the founding team all set out now leave. Having to mention Mr. Chen Yizhou again, I think he is good at the time of capital operation, he buys all the websites that are reliable, but I do not understand him, because every time he buys a website, he will make some moves to break his arm. Take the campus of the campus as an example let the founding team all set out, in fact that is detrimental to the thousand oak, and now look at Facebook so fire, is also detrimental to Wang their founding team-Wang now do "Rice no" although also good, but compared if concentrate on the school, rice is small case. If you follow Facebook's feelings, Thousand oak in fact, only on the campus, there is a possibility of salted fish turn over; but interestingly, Thousand oak incredibly let the school's founding team staff all set out to leave, and without the founding team of the net, hehe, although the shelf, but "temperament" is not the same.

Since 05, the so-called Chinese-style web2.0 hurricane movement, those who get a lot of money on the site, almost no one I think is good, especially the thousand oak, really, thousand oak to do now this chaotic situation, no point of imagination can not do. And I think there are 3 sites that really deserve to be studied: watercress products, the operation of the network, as well as the 51.com do not understand-I do not understand how 51.com users have developed, but also in the study, I hope Mr. Huang Yanda can provide some information to promote the industry's experience in the promotion of interactive website, but also to help me dispel doubts. Mr. Huang's blog, I have been tracking the small 2 years. Oh.