Install SSL certificate site by Google promotion ranking weight

August 7, Google announced that in order to encourage web site developers to pay more efforts to protect the page information, Google search engine ranking algorithm will enhance the installation of the SSL certificate (also known as "HTTPS certificate") Web page search weights.

This means that in the new Google search algorithm, the "HTTPS" (Hypertext Transport Security Protocol) processing of the Web page-Add SSL security certificate for the Web page, the weight will be improved, and continue to use the "HTTP" (Hypertext Transfer Protocol) of the page weight will be relatively low.
SSL (secure Sockets layer Secure socket), and its successor Transport Layer Security (Transport layer Security,tls) is a security protocol that provides security and data integrity for network traffic. TLS encrypts the network connection with SSL at the transport layer.

SSL certificates are generally issued by CA institutions such as wosign, which can access Web pages in an "https" manner after installing an SSL certificate. HTTPS means that this is a secure connection.

Currently in the country can use the SSL digital Certificate Application Network (buy.wosign.com) to request a free test SSL certificate (also known as HTTPS certificate).

Hypertext Transfer Security protocol is a combination of Hypertext Transfer Protocol and SSL/TLS, the difference is that HTTPS provides encrypted communication and authentication of network server identity.

At the same time, Google also said in a statement, the Web page is installed SSL certificate is encrypted processing is only Google search new algorithm in determining the weight of the Web page reference a factor, and the quality of the Web page content, whether the page is encrypted processing on the weight of low impact.

　　
Google said the change would only affect less than 1% of global search requests.

English reference:

Webmaster Level:all

Security is a top priority for Google. We invest a lot in making sure, We services use industry-leading security, like strong HTTPS encryption by default. That means this people using Search, Gmail and Google Drive, for example, automatically has a secure connection to Google .

Beyond our own stuff, we ' re also working to make the Internet safer more broadly. A big part of this is making sure this websites people access from Google be secure. For instance, we had created resources to help webmasters prevent and fix security breaches on their sites.

We want to go even further. At Google I/o a few months ago, we called for "HTTPS everywhere" on the web.

We ' ve also seen more and more webmasters adopting HTTPS (also known as HTTP over TLS, or Transport Layer Security), the IR website, which is encouraging.

For these reasons, over the past few months we ' ve been running tests taking to account whether sites use secure, encrypt Ed connections as a signal in our search ranking algorithms. We ' ve seen positive results, so we ' re starting to use HTTPS as a ranking signal. For now it's only a very lightweight signal-affecting fewer than 1% of global queries, and carrying less weight than oth Er signals such as high-quality content-while we give webmasters time to switch to HTTPS. But over time, we could decide to strengthen it, because we ' d like to encourage all website owners to switch from HTTP to HT TPS to keep everyone safe on the web.

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In the coming weeks, we'll publish detailed best practices (we'll add a link to it from here) to make TLS adoption easier, And to avoid common mistakes. Here is some basic tips to get started:

Decide the kind of certificate you need:single, multi-domain, or wildcard certificate
Use 2048-bit key certificates
Use relative URLs for resources this reside on the same secure domain
Use protocol relative URLs for all other domains
Check out We Site move article for more guidelines in how to change your website ' s address
Don ' t block your HTTPS site from crawling using robots.txt
Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag.
If your website is already serving on HTTPS, you can test IT security level and configuration with the Qualys Lab tool. If you're concerned about TLS and your site ' s performance, which has a look on is TLS fast yet?. And of course, if you had any questions or concerns, please feel free to post in our Webmaster help Forums.

We hope to see more websites using HTTPS on the future. Let's all make the Web more secure!

Posted by Zineb Ait Bahajji and Gary Illyes, Webmaster Trends analysts

Install SSL certificate site by Google promotion ranking weight