Instance analysis of Baidu's recent SEO changes

Source: Internet
Author: User
The rest is the daily efforts of operation and communication centers, so I 'd like to post a blog so that everyone in the studio can understand it.
So today I will make the current three-wing SEO situation simple Notification(The materials are based on Baidu's indexing in March 23, and the main materials are also based on Baidu ).
I. Baidu weight
First, let's talk about Baidu weight (rating the popularity of websites based on keyword ranking. To put it bluntly, it can be said that the popularity of a website represents the size of the popular groups .), I have read the data from last December to the present, and the weight of the three-wing Baidu is basically balanced at the level of 1, only rose to 2 in March, and then fell. I looked at the content of the website during the upgrading/downgrading period, queried the factors that affect the weight, and summarized the reasons for the rise and fall.
1. Reasons for the increase: 1) the amount of content updated on the website is large. 2) keyword ranking increases.
2. Reasons for decline: 1) the update volume is low. 2) the server is unstable and the response speed is too slow. 3) frequently modified online articles.
II. Keyword ranking
I marked the two most important keywords here. The reality is cruel: The third-wing official website did not rank top in the social network forum. I checked the specific cause for a long time and found myself very funny .... That is .... I can see all the things I 've been looking for. Most of the reason is the keyword density. How can I explain the shutdown word density to the studio, I have checked the materials for a long time, but there is still no more popular language. For now, I understand the frequency of keyword appearing on the website. But the more keywords, the better, the frequency is not the more the better. I am not the best. Now I can understand the specific reasons. (however, if a website contains a pile of keywords to brush the density, will be used by K stations ).
As for how to improve keywords, the methods available on the Internet are similar. For the three wings, I will list several feasible ones: 1. Make rational use of the title, keywords, and description areas, specify the appropriate keywords (I am currently studying this, I have modified it once, but it is not included yet. Still in March 19) 2. The alt attribute of the image can be used to deploy some valid keywords (the technologies that need to be noted later are basically ignored now. 3. On the content page, follow the principle of falling down from top to left, and try to add more keywords in the area at the beginning and end.
In the end, I wanted to compare the keyword density and weight of some of the remaining websites with the top three wings. However, ningge seems to have a BUG in this BLOG, images cannot be uploaded. It is sad and meaningless to upload images again. Finally, I will summarize my SEO optimization suggestions before the launch of the new page:
1. Keywords should appear in the webpage Title, whether in the source code or in the editorial department.
2. Do not include too much content in the
3. Articles from the editorial department and News agency should reduce the degree and score of Baidu plagiarism. Too many of the same elements as those on the Internet will be ignored by the searcher. Chapter 1 Baidu manuscript is not as meaningful as an original article.
4. reasonably distribute the release time of the article and the update speed of the website content (the searcher prefers to update the website faster, but do not use up all the content in the hand at once, and leave a long blank period .)
5. Name the images and attachments in the article. If they are related to keywords, do not use the default name generated in the background.
6. Modify the text for keywords, such as bold and italic words.
7. Emphasize the importance of the image ATL attribute. The searcher is far less friendly than the text, so you must make good use of the ATL attribute.
8. In this article, key keywords (Xiangtan University, Xiangtan) should be properly displayed. Follow the principle of falling down from top to left to right, and try to add more keywords in the area at the beginning and end.
I am also studying SEO optimization, so the above suggestions are for reference only. I will continue to write relevant blog posts with better suggestions in the future.

 

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