Instant Messaging System

Enterprises have an ideal instant messaging system, just as finding a handy business secretary. However, throughout the current enterprise instant messaging market, homogeneous instant messaging software is everywhere, there are few instant messaging systems that can be customized and developed in a user-friendly manner based on your own needs. Traditional development concepts allow enterprises to use instant messaging.

Currently, most software providers are still using traditional development concepts to develop enterprise instant messaging software. They often develop products from the perspective of their own interests, which leads to a conflict between hard-to-solve technologies and needs: on the one hand, they attempt to use a software to meet the needs of all enterprises, but at the same time, the product developed under this traditional concept will inevitably become an inefficient product that cannot be fully suited to all enterprises.

Undoubtedly, the Enterprise Instant Messaging market is still in its initial development stage, and there are almost no real leaders in this market. Even RTX developed by the QQ Software Company, MSN launched by Microsoft, Yahoo!, from the perspective of meeting enterprises' autonomous and free-to-use needs, they all have a common weakness. That is, their software is used passively by enterprises!

QQ's success lies in its spread of the concept of "Network pager" when Chinese people do not understand instant messaging. It is the first instant messaging software in China to eat crabs; MSN's growth lies in its strong entertainment use of QQ Software, providing office staff with a relatively professional instant messaging system for work purposes. However, as the number of users who use instant messaging software such as QQ and MSN increases, they are getting farther and farther away from the needs of enterprise users. As enterprises gradually recognize the instant messaging communication method, it is even more important for enterprises to achieve more functions and humanized configuration through the instant messaging system.

In short, enterprises in all walks of life need an instant messaging system customized in a human nature and used independently rather than passively. Only such a product can reverse the passive use of the current enterprise instant messaging market, allowing enterprises to change from passive use to free configuration. From the perspective of the instant messaging market, this is undoubtedly an important trend in the future development of the relevant industry. Of course, there are also a small number of software providers beginning to come to the forefront of the enterprise's needs, they are trying to create a free, independent, user-friendly configuration of the software environment for enterprises. For example, the Enterprise Instant Messaging System IMS launched by Zhuhai liandi is a unified business collaboration platform dedicated to enterprise applications, it leads a new generation of Enterprise Instant Messaging with its advantages in practicality, security, supervision, and scalability.

Maximize "Liberation" enterprise needs

Although many enterprises are aware of the importance of Instant Messaging in communications and office efficiency, most enterprises do not have their own instant messaging systems, at most, employees in enterprises use MSN and other external tools for communication.

Why? The author believes that this is an inevitable situation of homogeneous Enterprise Instant Messaging market. Currently, most instant messaging software supports text, voice, video, and other functions, and supports file transmission and sharing, however, the software itself is not implemented or does not provide more functions and user-friendly configuration. As mentioned above, Zhuhai liandi launched the "IMS" of express connect, which is also the inevitable outcome of the current market situation.

After all, the era of Software Freedom is approaching, and the landscape of the instant messaging market is also changing. No matter how the market changes, who really cares for enterprise users, who truly creates a free, autonomous, stable, and secure instant messaging system environment for users, no doubt anyone will seize more opportunities. This is a matter of concept. without changing the development philosophy of software providers, it is impossible to make a decision to provide better software for users. Only enterprises with brand new ideas can develop brand new products.

From the marketing point of view, the success of a new product often benefits from the following aspects: First, you must have a professional positioning and subdivision, that is, you do not do everything, instead, you focus on providing comprehensive and professional services and products for a certain group. Second, you must have a unique selling point. This selling point is not a slogan, but not an illusory hype, however, in essence, there is a qualitative leap in the product, which can bring users completely different from the new requirements of previous products.

It can be said that only by meeting the enterprise's deep-seated instant messaging needs from a technical perspective can the developed products become products with the soul and pivot of development in the market. Software systems that meet the enterprise's instant messaging needs can also, in a proper way, maximize the "Liberation" enterprise needs and meet the enterprise's On-Demand customization and humanization needs.

So how will the Enterprise Instant Messaging market change in the future? I believe that with the emergence of more and more instant messaging products and the increasing demand of enterprises for instant messaging, the Enterprise Instant Messaging market will continue to experience a complete baptism from the development philosophy to product services, this market will go from childish to mature.

In addition, with the development of enterprise instant messaging technology, enterprise users will also change the previous use mode of instant messaging systems. In the past, enterprises used external instant messaging tools such as QQ and MSN. In the future, more enterprises will use their own instant messaging systems. This is not only a new business card for external display of the corporate image, but also a new internal and external communication mode. As a result, enterprise paperless office and Network Office will enter a new era, that is, in the past, the so-called Network Office may still be used to obtain information through the network, and through single network communication tools such as email for file transmission and information exchange. In the future, a new enterprise office platform with the Open Instant Messaging System as the hub will become a reality with the popularization of network applications.

From the perspective of competition, the survival of the fittest in the instant messaging system market will also begin from the functional competition, product competition to the competition of ideas, models and services. Who can provide enterprises with a free, autonomous, stable, and secure instant messaging system, and who can provide them with humanized instant messaging services through new ideas and models, who is likely to be the winner of the Enterprise Instant Messaging market in the future.