Integrated, implanted, and intrusive advertising

Original Fixed Link: http://ljlyr.blog.163.com/blog/static/64560200610201757406
Since it is positioned at TMT, it is essential to learn advertisements. Moreover, this is a major financial source for many Internet companies. I am a small class student in Internet kindergarten, and I am also a primary school student in the advertisement industry. Recently, I am also reading a little bit about advertising, especially online advertising, mainly some blogs in the industry, which can be seen in my online excerpt not long ago.
Although I have learned a little about the basics of Marketing and communication, I still have a lack of systematic learning. But fortunately, I like to think and refine it. I can also write two sentences at a superficial understanding. So it doesn't matter. As long as I want to learn, the threshold is still low.
This is the first article of "Charon ads". Let's write something that I think is more effective.
In my understanding, except for speculation planning in the broad sense, there are at least three types of advertisements in the narrow sense: integrated, embedded (or embedded) and intrusive (I don't know if there is a similar classification in advertising, but what is it ). The best performance is the integration type, and the worst intrusion type. This classification is distinguished from the perspective of the way advertisements participate in people's behaviors (so we do not consider advertising alliances, search ads, and other specific forms ).
The so-called integration: refers to an advertisement that is suitable for people who have active demands and focus on a specific place. It generally includes experiential activities (such as Supergirl), event marketing, building elevator advertisements, mobile TV advertisements, some advertisements in virtual communities, word of mouth in life, and so on. The building advertisement "catering to the boring times" concluded by Jiang Nanchun is an example: in a short period of time, people cannot do too many serious transactions, when it is not convenient to watch books, mobile phones, videos, and other things, you may be pleasantly surprised or even grateful to find that the short video advertisement is well-made and relevant to your own life. Such advertisements that are integrated into people's life details are at least not objectionable. Regardless of the marketing effect, the advertising effect is certainly achieved. Another example is word of mouth. This kind of thing is like flu. People close to the trust around them can precisely spread their needs. Because the disseminators are trusted, both the communication effect and marketing effect are good, minimize the loss of what you want to express, from reaching the hearts of the people to reaching a deal.
Embedded/embedded: refers to advertisements that people can come into contact with and accept within their own scope when conducting activities that meet their own needs. Typical advertisements are TV advertisements, traditional advertisements for portal websites, advertisements contained in search engine results, traditional advertisements implanted in stand-alone or online games or related promotional activities. When people watch TV programs, Portal news, and other content for free, they are allowed to become an advertising platform out of their "understanding" of content providers, you can also take a look at it when you need it yourself (I usually turn a blind eye to portal ads unless it is forced to watch ). This advertisement is not integrated with the propagation process and the carrier, but is like a relatively independent plant that grows on its treasure. Its effect is also limited.