Interactive ads in the subway

To introduce the crowd characteristics of the subway, the following is a set of data

The subway is especially popular among white-collar business people. Subway passengers tend to be young, highly educated, and have high incomes, and are the main consumers. CMMS2010 Spring data show that in 25-35 years old, university undergraduate, monthly income of more than 6000 white-collar workers, 62.3% of the average weekly subway more than 5 times, they are the backbone of the city, not only has a strong consumption capacity, but also work and life circle in the opinion leader.

Beijing Subway advertising market is basically now all over the German-China, in the new ads appear a lot of good advertising forms, strengthen the interaction with the audience, the following is a few groups of cases:

1. Double-screen linkage HD video

This is the H&M recently launched a group of ads, of course, advertising creative based on the launch platform to do a good job of optimization, h&m this creativity from the home store fitting room in the two mirrors, dynamic dual-screen media features perfect transmission to the apparel consumer a signal: " You have a good reason to feel the same joy as the supermodel in our fitting room! "

The placement is located in the subway channel, based on the dual-viewing characteristics of the people are very impulsive up to "take a picture"

Plus camera interaction will be better?

2. Wall Sticker ads can be "torn"

The main character of the ads is a stylish three-door refrigerator, the secret is hidden in the fridge in the back: Gently opened the door in the middle of a layer of color adhesive paper, another color will be revealed, is to be elegant silver, refreshing blue or fresh green? Colorful life goes with you.

This interesting idea not only caused the frequent looking back of passers-by, and even curious passengers in accordance with the text prompts "uncover to see", stop in front of the ads to find out. Through the interaction with the audience, advertising information has been fully communicated.

3. The booth in the Light box advertisement

Although the model, the Use of light box ads to create a counter experience atmosphere, will attract a lot of people to stop

4. Advertising that will attract people

A flash of advertising, you will not look more?

5. Ikea moving into the subway

Ikea's Kitchen ads debut with a new 3D concept: Passengers can see two completely different advertising images from different angles as they travel. This innovative form of advertising, "a wall of dual-use", the screen switch between not only the past passengers feel new curiosity, but also is in line with Ikea home "small space as a big" concept.

Author: a Happy

Article Source: Baidu Commercial Product user Experience Department reprint please indicate the source link.