Interactive Design: Analysis on how to attract user attention

 

　　

 

Attention refers to the ability of people to direct their psychological activities to and concentrate on something. We usually use our mobile phone to refresh weibo on the subway. We may not be able to see how many passengers or the passengers next to us are talking about this station, or even sit on the station. When we operate on the computer, we will open N windows. We are listening to a song and browsing a piece of news. At the same time, we are also following the news from QQ. Researchers have recruited a group of college students to perform tests and observe what they do when they operate their computers/TVs without a task. The experiment found that people switched their attention to 27.5 times in 120 minutes, with an average of more than 4 times per minute. Among them, the attention of young students is more frequently switched between different media, and the attention is kept for a shorter period, which is only 2.3 seconds.

Therefore, how can we take the initiative in communicating with users? The core is whether or not we can grasp the user's attention and guide him towards our goals.

　So under what circumstances should we attract the user's attention?

1. New messages are delivered.

For example, if my mobile phone receives a message, it will make me quickly notice and read it.

　　

 

　　2. The operation status changes.

The most common QQ offline, online and offline, and friends online and offline.

　　

 

　3. Reminder

My laptop may not have enough power.

 

When driving and navigation, the navigation prompts me to turn.

　　

 

　4. Error

When an error occurs, the designer wants the user to pay attention to the error message of this information.

 

　　5. help users quickly locate useful information

When you search for a keyword, all the places where the keyword appears on the search result page are highlighted in red. In this way, users can easily find and view the location of keywords.

 

　How to attract user attention?

Currently, vision is still a mainstream application, that is, the notification displays various information on the screen. The way of hearing can supplement vision in some places. On mobile phones and PAD devices, you can combine vibration to attract attention.

　1. Color

The distinction in color is the most direct stimulus to human visual perception, which can quickly attract users' attention. It creates effective visual differences that allow users to distinguish between different elements. In the field of life, color has special significance and can be used. For example, the link color is used for distinguishing.

 

Warning Color

 

Warnings of sudden changes in color

 

　2. Font

For text content, using different fonts is also a prominent way. The most widely used, such as bold.

When you process an email, the unviewed email will be indicated in bold.

 

　　3. Flashing

In daily life, there are no lack of flashing examples, such as car turn lights and warning dual flashing lights. When a traffic signal is about to end, a flashing reminder is also adopted. When the IPHONE lock screen password is incorrect for the second time, the error message will flash.

 

　4. Sound

Sound is a supplement to vision. When the visual aspect cannot effectively attract users, or there is no way to see visual information, it needs to be stimulated by hearing to attract users. For example, a doorbell or a mobile phone call.

In terms of sound design, there is a case: the designer uses the sound of a hot water bottle to design the audible progress bar for the blind.

 

　5. Vibration

Drivers have had this experience, and many places have adopted this kind of oscillating double yellow line. When the driving vehicle is crushed to the double yellow line, the car will obviously feel the vibration, thus reminding the driver to pay attention. Nowadays, many high-end models are equipped with automatic Lane offset reminder devices. When the vehicle is detected to deviate from the normal driving lane without turning the steering light, it also uses the steering wheel to remind the driver to pay attention, and automatically corrected the direction.

 

　Summary:

From Forum blogs to Weibo now, the user's endurance to information is getting worse and worse. Grasping the user's attention has become the most valuable asset. Whether it is visual, auditory, or tactile, it is actually through the contrast of sensory perception to stimulate users.

However, it is worth noting that the designers should grasp the degree of stimulation and do not show multiple focal points on the same interface at the same time, which will lead to the effect of the carnival. Excessive visual elements will distract the user's attention, but will turn into visual noise, and the effect will of course be compromised.