Recently done a public praise network registration process transformation, simply say the activation of the design of the mail some careful:
1, try not to use pictures, especially the activation link to make a click button.
2, as little as possible to the link, preferably only a prominent link. All other links become shorter and weaker. Link Clear text display.
The above two points are based on the first element of activating the message: simplicity, eliminating all unnecessary interference elements. Lets the user open the mail, the Quick click activates the link to leave, conforms to the user's benefit, also conforms to the website Activation achievement rate request. Here is a small trick, perhaps some designers only from the design point of view, the activation link into a prominent button-like to emphasize, counterproductive. This is often a conspicuous picture, and many mailboxes in the first time you open such a message, it is shielding the picture, which causes the first time the user opened the message, can not see the picture, that is, not see the link. My recommended approach is to use the underlined blue link. In addition, the link only one word, it eliminates the user to judge the time of thinking, see the link to go in, certainly is the point right. Links do clear text, see the link with the click of the link, so that if some of the abnormal mailbox filtering links, users can copy this link to the browser address bar to complete activation.
3, with a Simple mail header
Do the website of the member operation, often will form a fixed mail head, above will bring a logo, will add some website main channel, this can guide a part of flow, but we want to know, activate the mail not to operate the mail, the user's purpose is very clear, click Activate link to leave. Add these header links, not to attract the flow of the purpose. Moreover, the main channel of the website often with the development of the website business, will have a change in a few months, do we require programmers to update the registered mail template every few months?
4, to give appropriate reminders and help
A, prompt the user if cannot click the link, the direct copy link activates.
B, prompt this is a system sends the letter, do not reply directly.
5, indicating identity, the sender of the use of the site name can be, such as "Word-of-mouth Network", "Taobao."
The following is an example of Gmail mailbox, the interception of some Web site activation mail
Word-of-mouth Network:
Taobao:
The first time you see a picture is blocked:
After the mask is unblocked:
Comments: Using the Picture button, there are two eye-catching links will interfere with user clicks.
kaixin:
Comments: concise enough, but lack of basic help information.
Sina:
Comments: Primary and secondary content did not make the design distinction, at the same time there are two eye-catching links will interfere with user clicks.
Watercress:
Comments: Not bad, the last dashed line do not know what the meaning ...
Facebook:
Comments: Good
Renren Network:
Comments: The last line of the account on the link slightly a little eye-catching.
