Interactive Design Example: The powerful design of NetEase mailbox

Address Link: http://mimg.163.com/hd/all/100127_tiger/home.htm

Project content: NetEase mailbox Plan in the new Year intensive launch of a number of functional services, in order to tie in with the release of these new features, in the coming year, hope to be a few products integrated packaging publicity, unified into a series of publicity. Thus, the birth of a "powerful" plan.

concept is Born: in the team brainstorming process, the design Center team and the product department colleagues, put forward a lot of interesting ideas. Built on the idea, is the clear positioning. After the discussion, decided to reduce the cumbersome design requirements to several major points: 1, embodies the vitality of the mailbox and innovative spirit, 2, to cater to the atmosphere of the new Year, 3, the user feel cordial. Around these three points, after a discussion--a reorganization--and a cycle of discussion and several screens, the concept of "powerful" was born. "Powerful" can not only add new functions of the mailbox is a good integration of services, but also can echo 2010 is the year of the Tiger of the New Years atmosphere.

5 pairs of Wings:"The powerful" concept of creativity after the determination, NetEase mailbox added function according to the type of induction, given 5 pairs of "wings", respectively, "Wing of the Open", "the wing of the Sea", "Green Wing", "the wing of the connection", "Wings of the wing", the following for design sharing:

1. abstract Wings How to add functionality to the mailbox the abstract concept of "wing", is a big problem. Although in recent years the international prevalence of abstract irregular graphic combination style, but for specific product promotion, too conceptual abstract composition used to promote the purpose of publicity is difficult to understand. For a designer, it is very important to grasp the visual beauty and the main idea of the picture, especially for the commercialization of the design, the focus of thinking should be shifted to the focus of publicity.
2. cute tiger Although the theme is "powerful", but the focus is NetEase mailbox instead of Tiger, mailbox element is absolutely cannot ignore. Tiger is the symbol of the new year, cute cartoon image can make people have intimacy, let people on the mailbox technology serious understanding change. So the story of the envelope and the little Tiger was born. (Small tiger Image by demo classmate Design complete)
3. Complex Mix the above mentioned in recent years, the prevalence of abstract graphic style, this style is characterized by fashion, vitality, visual impact strong, in line with the needs of this design. However, it is noteworthy that the color use, structure ratio, density processing need to maintain the harmony of the picture, this seemingly free style in fact more need rigorous design attitude. Think that the more elements stack the more rich the picture, in fact, is a misunderstanding, "element confusion" and "style mix" is completely not equal to understand.
4. Chinese fonts in Chinese font structure is very complex, it appears in the screen can easily damage the composition of the picture. Therefore, the choice and arrangement of font is very important. The summary of the simplification is that the composition of the text and the picture blend together to produce a harmonious and smooth rhythm.
5. Unified Series each theme should highlight their own characteristics and promotional focus, but to maintain a whole series, which is a big challenge. The process of design needs to adjust to each other, the main point is that the composition of the picture must be consistent, visual key elements must be maintained style unity.

"Open Wing" is the expression of a large number of mailbox ports open to the outside, rich diversity of functions.

"The wing of the sea," the Sea, Broad, Unlimited, NA, accommodating, inclusive, performance mailbox capacity expansion.

"Green Wings" green, safe, a clean and refreshing mailbox space.

The "Wing of the connection" mailbox becomes the bridge of communication.

"Wing" mobile phone mailbox anywhere in the side, accompanied by peers.

"powerful" series of thematic design: The above series of design mainly put in 163 mailbox and 126 mailboxes, taking into account the simplicity of the mailbox style, background color processing are mainly light colors. Special topic page design more need to consider the festive atmosphere during the new year, plus the special color of NetEase company, Red is of course the first choice. How to express the strong Chinese Lunar New Year atmosphere, but also hope to get rid of the overwhelming new Year "vulgar", with minimalist composition plus local details foil is the best way to deal with.

Special design

Philatelic Center Design

The design of "West Mail" page

summarize some design points:

• Harmony of all elements, colors, dots, lines, faces, the rhythm is harmonious balance;
• Beauty makes people produce good feelings, concise ≠ simple, gorgeous ≠ vulgar, lovely ≠ low age;
• details are the key to exquisite design, each pixel, each line, are the embodiment of beauty;
• The connotation design should have the thought and the intension, it uses the color, the line, the shape, the division all should have its goal