Interactive design experience: Web design and movie making

I think Web design is like making movies, interactive designers are like writers, visual designers are directors, because web interaction design is the Web product prototype design, he has a basic and fundamental principles-ease of use (usability or usability, the following unified by "Ease of" summary), make the product more useful.

I am a film enthusiast and have always been concerned about Chinese movies. In recent years, Zhang Yimou has taken "hero" "Ten Faces Ambush" "Gold a", Feng Xiaogang made "the World Without Thieves" "mobile phone" "Not sincere don't disturb", Chen Kaige took the "Promise" "Mei Lanfang", these films mammoth, big large investment lineup. are large, but also make a lot of money, but more and more people shout to say bad look, more and more to see, this is why? I'm going to talk about some of the opinion of some of the typical movies from the perspective of an ordinary movie enthusiast.

The movie "Hero" feels more like a photographic collection, beautiful poetic picture, a leaf floating all very professional, Hollywood-style special effects visual wonders, as well as the drama of each actor shocking emotional performance, so that everyone put all the attention on the screen and the actor show. The director constructively let the development of the story for its show-off stunts and screen to do bedding, the film is first-class, but the story is blunt, can not impress me.

"Non-interference" The entire film has been arranged to the humorous and Wise Bridge section, can be seen is the director carefully designed and also noticed the importance of the story itself. But he couldn't look at the whole movie, whether it was a line or a drama conflict, the Director in order to increase the interest of the film is also in the revision of the story of the main line, to weaken the story, fuzzy the integrity of the stories, on the surface to see the plot became very rich also very literary and artistic, and I feel more like a breath to read a story will. The director of the film also has a feature is dysfunction, never climax, the director is a big bluff.

"The Promise", Chen may want to "the promise" into the realm beyond the "Farewell My Concubine" film, so the pattern is bigger, "Pa" with Beijing opera, "the Promise" directly with the monster, "Pa" with the same-sex love, "The Promise" with a blood steamed bread, the intention of highly abstract, more difficult, the intention and story is like the relationship between screws and nuts, can be different colors of different materials, but not in different sizes. The story itself is not complicated, let the director to the whole complex, the director kill chicken without a knife chopper, find a knife with no slightest relationship tool.

At the beginning of the 21st century, the directors became polished, becoming more and more flirtatious and secretive in the excitement of Hollywood's visual blockbusters. They are gradually abandoning the most basic and fundamental principle of film art: Telling stories, making movies is telling stories. The writer is responsible for the story, the director is responsible for storytelling, the writer is going to do is how to write the story, the director will do is how to tell the story vividly. Film art includes photography, music, editing, art and so on film language, film language is a means, are used to modify the story, the director out of the story itself will become pompous, deep into the film techniques but lost direction.

I think Web design is like making movies, interactive designers are like writers, visual designers are directors, because web interaction design is the Web product prototype design, he has a basic and fundamental principles-ease of use (usability or usability, the following unified by "Ease of" summary), make the product more useful. Web visual designers are responsible for demonstrating product interaction design. Web visual designers, while designing web products, ignore the interactive ease of use, just as the directors ignore the script written by the writers. Taking the above comments on three films, I summarized the three performance of three web visual designers who ignored web design interactions:

The first, "hero" style, pay attention to color and graphic expression, excessive emphasis on aesthetic feeling, as long as can increase the aesthetic design of all things, in interaction and visual trade-off between often sacrificing interaction, excessive design increased the user's visual burden, reduce the interactive ease of use.

The second type, the "non-sincere not disturbing" style, seems to have seen the importance of interactive design, a Web product with good ease of use in the various plates between the distinct primary and secondary relationship between the formation of a unified whole, and "Do Not Disturb" type or even modified this interactive design, separate design, not a global view, Individual plate has a very good experience, together without prioritization, lost ease of use.

The third type, the promise, pay attention to the design of the big concept, the original intention to break the rules, to innovation, and even completely discard the principle of web products ease of use, in an attempt to revolutionize the design of the industry, to do the concept is a very risky thing, do bad instead of the web interactive design of the basic principles, disoriented

Perhaps because the principle of this thing is too basic, basic to often consciously unconsciously dilute its existence. So we usually use Internet products on the Internet, often use such a Web product: good-looking, but not good, operation is not satisfactory, so the Web product design to be used in order to make people use it to their liking.

Writing this article is mainly for reflection, because these misconceptions are the past work of their own experience. In a long period of web design, as a designer, I thought I was aware of the interaction design (and that as a visual designer only to know), but never had a clear understanding of it. And often stubborn that, since it is a visual designer, of course, to play the advantages of color and graphics display vision. Think back, this may be related to my university study content. I studied advertising in college. Courses have posters, fonts, vi, creativity, color, modeling, film and other three-dimensional art courses, and their love of European and American illustrator graffiti art and animation design, traditional advertising visual design is characterized by: heavy color, heavy freehand expression, emphasis on creativity, heavy visual impact, heavy connotation.

That's why I'm confused-the spirit of advertising visual design education has been rigidly replicated in web Vision design, although visual design has advertising, but web design is more product, visual design is propaganda, but web design is more descriptive; visual design is communication, But web design is more interactive. The traditional advertisement design pays attention to the user to the result perception, the web design pays attention to the user to the process experience.

The Web visual design team has my advertising department, there are other such as visual transmission, animation, decoration, painting paintings of the people, many have become the industry master. There are people like me who are vague about the concept of web design and who are still not. I hope this article can be a reference for some web visual designers and friends who are going to make web design. The principle of interactive design is also so cliché, and because it is too cliché, it is easier for everyone to ignore it.

Web Vision designers do not need to be as proficient as interactive designers, but must be clear about the meaning of interaction, the vision to use, to play the value of the design itself. A film director's film is a story. James Cameron is a director who attaches importance to technology and is also good at making good use of technology. In Avatar, he used the special effects of the film to the extreme. Everyone has this feeling, the film's special effects are appropriate to match the story, each plant and animal grow so natural, appear so natural. The story is full and fascinating, and Cameron makes good use of technology and knows how to tell stories.