Interim report of the project 1

Project name	"Chasing Light by Dream" Network New Media publicity plan
Project Commitment Unit	Beihang University
Project Responsible Person	Feng Ruzhe	Contact information	18911611893
Status of Progress	Proceed as planned
Please outline the situation when progress is delayed or adjusted	No
Expected accomplishments and main assessment indicators in the task book	Expected results: 1, excavation of the audience welcomed the new media special website and the new form of mobile media communication, research its guiding ideology and design concept, for the follow-up development to provide reference; 2, according to the pre-planning steps to produce a special site based on the exhibition exhibits and mobile new media detailed planning scheme and corresponding product prototype, the audience on the special site and the exhibition behind the exhibits and scientific principles show a strong interest; Main Assessment Indicators: Produced by the audience popular optical theme Science website and mobile New Media promotion planning program and product prototypes, including design copy and artwork.
Approved funding (yuan)	10000	Funds used (yuan)		3430

Interim progress Report

I. Implementation of the project mandate

1. Project Research Process

The project research process is carried out according to the five steps of pre-investigation, requirement analysis, plan design, concrete implementation and feedback improvement.

The project is based on the fourth generation of media and fifth generation media, taking into account the characteristics of the audience, especially to strengthen the preliminary research and from the perspective of the audience to carry out demand analysis, in order to be popular in the form of the dissemination of scientific knowledge.

The project relies on the background of the International Year of Optics, the dissemination of new media on optical knowledge is very meaningful. It is more suitable to combine the spatial and temporal characteristics of the network new media's propagation. The content of this project in science and Technology light Scientific Knowledge series, at the same time, the latest technical application of optical focus on the use of platform communication, to explore new areas of optical use.

2. completion of project tasks

In the process of the project in strict accordance with the planned progress and according to the actual operation process development. At present, we have completed the first two phases of the project, and completed the preliminary research, requirements analysis and program design work.

3. the degree of achievement of the assessment indicators (except text summary, please list description)

According to the data and requirement analysis in the first two phases of the project, the assessment index can be basically completed. Produced by the audience popular optical theme Science website and mobile New Media promotion planning program and product prototypes, including design copy and artwork.

Serial number	Evaluation Index Content	Degree of implementation
1	Featured website	90D
2	Optical app	90D
3	Optical public Number	90D
4	Internet New Media Entrance question	70%
5	Application of new Optics technology	70%

II. Phased results (views, conclusions, recommendations, programs, etc.) and their application

2.1 Research and analysis phase:

To investigate the development ideas, design features and manifestations of excellent topical popular science websites at home and abroad. This paper mainly investigates optical web sites such as optical networks, China Optical Society, and the corresponding public numbers. In the process of research, it is found that the science platform for Optics is deficient and lacks the guidance of professional platform. Optical Special Site In addition to a large number of major popular science sites have been introduced, the overall is still relatively small. Therefore, it is necessary to carry out a new media popularization in the field of optics.

Optics plays a more and more important role in our life, and it is more and more widely used in the field of optics, it is necessary to popularize the knowledge of new technology applications such as photovoltaic power generation, light and shadow imaging in the field of optical science. In the process of communication, the first should ensure the correctness of the dissemination of knowledge, this can be with the optical association or research institutes and other cooperation. Secondly, it is necessary to ensure that the knowledge disseminated is an interesting and life-related relatively new optical technology application. Avoid and the optical knowledge of the online has to repeat, to have their own understanding.

2.2 Program Design phase:

With the special website, mobile app, the public number as the platform, with the two-dimensional code to achieve a three-dimensional interactive media collaboration between the outstanding effect. Through the well-known popular science sites such as China Science and Technology Museum, China Science Expo, such as linked to the special website link, add mobile app download QR code, public account QR code, etc., to the audience as the main network of new media transmission.

III. implementation of the Fund

Serial number	Expense account	Budget amount (yuan)	Amount Used (yuan)
1.	Run a public expense	100	80
2.	Printing fee	0	0
3.	Consulting Fee	0	0
4.	Postal fee	0	0
5.	Transportation	100	50
6.	Travel expenses	0	0
7	Conference fee	0	0
8	Labour costs	6000	1500
9	Hospitality Fee	0	0
10	Management fee	800	800
11	Cooperation fee	3000	1000
	Total	10000	3430

Iv. Problems in existence

1: The network of new media communication is based on the audience, such as mobile phone app, the public number and other means of transmission. In the vast Internet world, how to make audiences find and use a problem that needs to be solved by the system.

2: The network of new media from the media has a fast, interactive and strong communication characteristics, in the light of scientific knowledge of the series of science and technology in the process of the latest scientific achievements through the new media platform presented is a challenging topic.

3: Due to the shortage of manpower and funds, this project is presented in the form of planning scheme, design copywriting and artwork-based. Mobile optical public number, app and other new media format is the extension of the mobile side of the thematic website, so the use of optical special website to demonstrate.

V. Next phase of work plan

2015.9.15---2015.10.15: According to the project needs and design plans for data collection, collation, and the design of artwork and copywriting. For the features of the app, public accounts and featured website, copywriting planning, video collection of product flow chart, design drawings and so on.

2015.10.15---2015.11.15: according to product design drawings and product flow chart for the production of thematic sites, production and backup, convenient for the future of the direct use of the special website. After the completion of the production of pictures, video fill, add domain name and publish. Finally, the test of the special website.

2015.11.15---2015.11.30: According to the feedback of the test phase, two revisions of the special website are made, the contents are operated from the public's point of view, the accuracy and interest of the optical popular science content are ensured and the final acceptance of the project is completed.

Interim report of the project 1