Internet advertising terminology

Internet advertising terminology:

Banner (advertising banner): an image that represents the content of a merchant's advertisement. It is usually placed on an advertisement page of 468*68, which is usually animated.

Logo (icon): it is usually used to promote the trademark or specific logo of a merchant. The size is usually 81*33.

Clicks. The number of clicks can objectively and accurately reflect the advertising effect.

Clicksratio: a sign of AD appeal. If the webpage appears for 10 thousand times, and the ad clicks on the webpage are five hundred times, the click rate is 5%.

Impression: the number of times a webpage is accessed. The count on the counter (Counter) is the impression of the web page.

Portalpage (the page connected after clicking an advertisement): Usually this page is not the homepage of a merchant's website, but a page redesigned for the advertisement content.

Pageviews: Total number of visits to each website page. A visitor may create more than a dozen pageviews.

Uniquehost (Independent Visitor): Since each visitor can create multiple pageviews, refreshing the webpage also increases the number of impression, so pageviews or impression cannot accurately represent the number of visitors to the website. Generally, each visitor comes from a different IP address. An Independent Visitor identifies a visitor from the same IP address as the same person to obtain a more precise visitor count. The number provided by the easy data statistics provided by Netease's Chinese ranking is uniquehost.

PV [page view (s): page views] visits: A visitor can view several pages of your website within 24 hours (.

IP/PV access volume: the IP address represents the number of IP addresses that have accessed your website on the current day, that is, the number of times your website has been accessed !????? For example, 600/2400 means that the IP address represents a 600 IP address that has visited your website on the same day, and PV means that someone has read the computers many times! In this way, the PV of 2400 is generated.