Internet anxiety in the Education Industry

Text/Xi

In 2007, Liu Yinan, a former New Oriental famous teacher, received a full-year course income of three thousand yuan on New Oriental online (online school). In 2011, the number soared to 0.4 million in four years, he has earned the same amount of money as Liu's real class.

With the maturity of the Internet development stage, payment environment, and user scale, the online market of non-compulsory education has become a battle for the military. According to the prediction of iResearch, by 2015, china's online education market is about to reach 120 billion RMB, which is one of the most exciting outbreaks in the education industry.

Among them, the mutual squeeze of several forces is spectacular:

A force is an Internet company that depends on its capital and ignores its border. It has traffic (no one can know how to buy it) and knows how to play the game (you can also use a senior team in the group if you don't understand it ), in order to maintain performance growth, we are looking for ways to blow pigs to the sky. When we find that online education has a huge potential and is not yet established-at least, there is a lack of absolute monopoly giants in the market, expand the business model horizontally, and lay a share with local tyrants. Lei Jun's "1 billion yuan investment plan" for YY and smartstudy's high-priced mining of New Oriental's star instructor resources are all standards of this force.

The other two forces are the traditional educational enterprises that are eager to transform. The continuous investment in venues and teachers and the pressure on the loss of students make them suffer from business tightening, the transfer of production materials to the Internet with lower marginal costs, increasing the reuse rate, is also an attempt to attach Internet thinking and reorganize the industrial structure. Representative cases, including wendu education, xueersi and other education brands, are vigorously promoting the online school platform, and spent a lot of money from the search engine, portal station wholesale traffic.

In the competition of directors, the cognitive limitations caused by excessive science exist. For example, Li Xueling said when talking about YY education that "Education is not just a matter of balance and does not need to be offline ", in addition, enterprises that are eager for quick success have simply digitalized their offline courses, moved to the Internet, and recorded their tuition fees. These gamblers or lazy minds are more or less a reflection of anxiety, which is mostly due to the uncertainty of practitioners about the future. Over-thinking, desperate, trustable, and superstitious shortcuts have always been the source of anxiety. The two core forces in the online education industry are also called two experiments, and no one is sure of them, like the plot of a blind person, everyone knows that the answer is incomplete, but it is too late to try and make mistakes one by one, close to the perspective of God.

So Nietzsche said, "a person who knows why he lives can endure any kind of life ."

The third force, which was born at the latest, took the integration line, did not pay attention to their origins, nor forced division of student groups-such as online and offline conversion, separate sales-instead, they connect demands, provide quality experience for physical classrooms, and track services for Network Tools. Starting with personalized teaching, they can achieve o2o crossover. This power generation table is a form of university education. It regards the Internet without classroom restrictions as a continuation of Family Counseling and tries to persuade users to pay for such customized scenarios.

Jin Xin, CEO of xueda education, believes that offline Classroom services help students find out their own problems-because if they are connected online from the very beginning, generally, students cannot accurately identify and convey the knowledge they lack. They can make judgments only after they have come into contact with and interact with each other, the continuous management of Wired tools makes online education a product that can be tailored to each other.

This steady choice of walking on both legs seems to be closer to the first heart. To deconstruct education is nothing more than a connection that best matches the needs of both teachers and students. It is most important to allocate and follow up education in accordance with their aptitude. Students of the University of learning and education distribute the "e "network application to offline students, so that teachers can also intervene in the management and counseling of students after class, data analysis capabilities can be used to supplement one-to-one modules that may be insufficient during classroom presentations. At the same time, because of the terminal coverage advantages of "E-Learning-big", it is also possible for students to select users, provides more valuable course recommendations. During this summer vacation, students and education will launch personalized group courses to apply "e "to the use of personalized group courses (3-6 class, not only has we achieved a customized education model centered on students (and parents), but it has also expanded the one-to-one market by more than three times.

Instead of predicting the future, it is better to keep up with the present. For the old and heavy industry of transforming education through the Internet, any variable may evolve into different results. When u. S. Universities are on the rise of the "half gone in 50 years" trend, China's national fiscal expenditure on education is still below the global average, this regional difference will still make the education Equality Movement brought about by the Internet different.

For example, Nicolas nigropondi, the founder of the Massachusetts Institute of Technology's Media Lab, who successfully predicted the future of science and technology for many times, even threw out a shocking prediction: In the next thirty years, any knowledge can be compressed into a physical pill. As long as humans are convinced, they can transport knowledge to different areas of the brain to store information through blood, in a short time, you can acquire a foreign language or a complete set of Shakespeare. However, Liu cixin, a well-known Chinese sci-fi writer, wrote a Chinese novel entitled "Country teachers", praising teachers who are in remote villages, and let them take responsibility for the sublimation of the "inheritance of knowledge between the two generations of Life", and only the teacher's arrival on the Jedi, can keep the Earth's civilized fire in the dark and bad.

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