Internet bottleneck will be: SEO when how to take?

Through the turn of the century, the light dance is flying, through the 2000 years of passion, has been known as the explosive growth of China's network companies are not accustomed to this early autumn, regardless of macro-environment, or micro-microclimate, seems to point to a long doomed, but do not know when to the node: the lack of power period. and to search engine optimization (SEO) This matter to promote the important sub-industry, the challenge is as severe as the.

Before the cliff, after the pursuers--local network enterprises early worry

April 2011, once the bustling group buying site began to "shut, stop, and turn", and at this time the net income has entered the "Population hoop Circle" just become consensus. By July, Cnnic's "28th China Internet Development Report" was a surprise: as of June 30 this year, the number of Chinese netizens rose only 6.1% from a year earlier, the first fall into a number of intervals. Even the most influential Tencent QQ also appeared on the online decline in the number of people ... Thus, with the "business collapse" caused by the widespread concern, "China's Internet access bottlenecks" has become the focus of the industry talk.

In this respect, SEO information dissemination Network chief network economic analyst Lo Jiaqing pointed out: "Although the creation of the ' Taobao beat ebay, QQ against MSN ' Miracle, but in the demographic dividend has entered the inflection point, the global economic downturn in the present, the Chinese network enterprises lack of innovation capacity, less global vision of the chronic disease can only make its plight more prominent. In fact, 2009, 10 years of hundreds of thousands of small and medium-sized sites have disappeared, has sounded the alarm for the industry. Over the next few years, as the demographic dividend continues to shrink and foreign sites that are suited for new products such as smartphones and tablets make a comeback, local internet companies are likely to go into a bad situation where they have a cliff ahead of them. ”

Searching, both inside and outside--China's SEO breakthrough direction

And on the other hand, as institutions, enterprises and even individuals to promote the network is an important means, China's SEO industry has also experienced from scratch in these years, from small to large process: from the end of the 1990 "Single-digit" Spark, developed to the current involved in nearly thousands of companies and countless studios the vast field. Although with the rapid growth of E-commerce network, SEO has no substantive impact, but the atmosphere of the rainy day is more intense.

"Since Google's withdrawal from the Chinese market last year has greatly improved the integration of search engines, apart from increasing the investment in the relationship, we have also strengthened the analysis and research on the characteristics and preferences of the mainstream search engine in China, from which new knowledge and new rules have been applied in recent operation. This is also to adapt to the future horizontal competition is becoming more and more intense and to do a bit of preparation. "Guangzhou website optimization experts, current poly hai seo team leader Li Guolin said."

In fact, only in the "Guangzhou seo Circle", many peers have put forward "up and down the search, both internal and external" concept, "this is because, one side is increasingly fierce competition in the industry, the other side is gradually becoming an intelligent searching engine, the traditional ' outside the chain of the conquer ' is blocked, while the site positioning, soft content, Customer experience These are "Kung Fu in Poetry" things, but now to optimize the level of the standard, and even the industry's breakthrough direction. "said Li Guolin.

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