Internet career: The gene that makes Internet

Article Description: the gene that makes the Internet.

Observed more and more people to their own "Internet products" label, like a night out of so many product-making people. In particular, those "SEO,UE,UI,UCD" practitioners are changing their names. Whether or not it is worthy of the word ...

Observed more and more people to their own "Internet products" label, like a night out of so many product-making people. In particular, those "SEO,UE,UI,UCD" practitioners are changing their names. Whether it is true or not, it shows that companies are already focusing on products and innovation.

"For Internet products, the more popular products, the less the design pattern of the difficulty." "Recent insights have been shared with a number of peers in private. In fact, is a simple logical reasoning, the more popular products, representing the wider user base, and the need to cover the more user groups, means that our design pattern can only be "degraded" processing. Otherwise, it is impossible to do the same product can not only let Big Uncle Daniel fan Feather 纶巾, but also to let puppy passers-by a B-butyl flocking.

I define the "popular", that is, we eat and drink people eat and drink, is "strategists, investors," the recognition has a high growth space, the current Internet most of the Web site model is also based on this. On the contrary, "the more specialized the product, the more difficult it is to design." "Because of the narrow user base, the need for more focused, professional and atypical, so that the ability to test product innovation."

Or more specifically, I think "popular" demand for the "product" itself is not too high innovation requirements, only need to improve a number of specific indicators can be. Therefore, the importance of the product team will be affected by the "product" itself in the industry or domain. And the reality may be more tragic, the "product" function, in different types of companies, even in the same type but control the different resources of the company, often play a different role. According to our understanding of the three elements of Internet products "business, technology, design", I think the Internet products company also has a corresponding three types: research and development as the core, product as the core, operation as the core.

These days a plan to grass was "buy" brother to talk to me about some ideas, coupled with the company's business, let me "core competitiveness" the word has a clearer understanding. This August in the final paragraph of the product for Wang in the design perspective of the "group" view:

For example, the recent hot "buy", I understand that E-commerce is one of the models, this business I think the key in the operational capacity of the channel it? Enough to attract users of goods and prices is the king. The threshold for designing this type of product is very low and there is no meaning in the "product" angle.

Group buying for me is not a bit attractive, the typical behavior of my online shopping is to buy strange non-mainstream things, so I am not a typical user. Of course, I can think clearly this matter, after all, can give those who consume tide people bring real benefit, earn their money also accord with the way of world operation. In fact, the words inscribed a little bit of meaning, I hope this article can be supplemented in another dimension.

Operations as the core

Performance, the operation pushes the "product, research and development" go. Relying on strong operational sales strength to create economic benefits leading opponents. The product and technical team is often strongly suppressed and even violates the basic principles. The good case is to lead innovation in a line of contact with customers who know more about their needs, and the bad case is to disrupt research and development and product planning in the name of the customer.

In this case, it is likely that the product team and the research team will always be the fire brigade, running around and lack of long-term planning. Once the operation is in a planned or a certain stage, it is likely that only one path will go black and there is no turning back.

Personally, the operation of the core is actually very unhealthy state, the company too much to pursue the interests of the lack of correct values, the basic will not have long-term expectations, and no matter how good the prospects are very dangerous. Many domestic internet companies have such a situation, only because of the special situation of red land, we are on the tightrope of the mentality of each other pinch, not to accumulate precipitation, but surface Kung fu. In the absence of core barriers to each other, only to compete in money and speed competition, a variety of methods without technical content is normal.

Research and development as the core

Performance, research and development push the "product" to go. Rely on strong engineering research and development strength of the leading competitor products, tell the product team can do now what things, what can be done in the future. Research and development is the basis of the product "feasibility", its advantage is likely to form a barrier that rivals can not surmount, such companies have unlimited potential.

Some of the oldest software companies that started the company are basically such a tradition, led by Microsoft. But if there is no good conversion to do the idea of the Internet, research and development strength can not represent everything, its research and development tradition will seriously lead to product innovation is weak.

Perhaps the most typical engineer culture company in the Internet company is Yahoo and Google, or Yahoo is more typical. Yahoo doesn't seem to have designed its own products, but the strength of Yahoo's engineering team has been recognised by the industry as a somewhat bizarre phenomenon. And Google products are yumantianxia, all ages, fair trade, although the outside user worship is mostly Google's product "design", but I think these are actually "research and development" strength lay the foundation.

For example, we have done on Taobao open platform for Taobao stores to provide data analysis tools, "Xiao ai analysis", the most critical and pressure is our research and development capabilities on computing. For users, using tools for data analysis, the core requirement is that the data should be accurate, and the product-level representation is second.

Products as the core

Performance, the product pushes "research and development" to go. Relying on strong design and innovative strength to establish barriers to the products, and constantly put forward new requirements, so that research and development team to meet. Products used to maintain the user "expectations", but the product model and innovation is very easy to plagiarize, may have a sentence to the image of the expression "has been copied, has never been surpassed." ”

There are many foreign examples of the relative health of the innovative environment, such as Linkedin,flickr,twitter,facebook, which I think are all counted. The domestic "watercress" I think also calculate, complete with the core barrier of product establishment, the domestic two big company "Alibaba" and "Tencent" also gradually to this line on, established the relatively beneficial innovation mechanism.

There is also a heterogeneous "Apple" is in fact such a typical, these two years is flourishing, to "focus, the ultimate" innovative ideas swept the river. Although its success has a certain operational strategy factors, but basically the "product as the core" results. Summed up, is enough to attract the eye of innovation plus good operation, the result is equal to white silver. I've been flirting with the MacBook Air lately, and I've never denied the MacBook's excellence, but it's not as good as being touted.

In my Internet career, witnessed the failure of many products, I summed up the reasons for the basic "product" is not enough attention. The internet is actually a very special area, I think the future of Internet products must be "product-core", maybe this is the gene we do the Internet.