Internet e-commerce sales plan

Source: Internet
Author: User

Internet sales must have a comprehensive perimeter plan and market order to ensure your successful operation on the Internet! A successful Internet company is centered on sales plans and marketing strategies! One thing to be sure is that a successful Internet company is more familiar with the location of its commercial customers and is ready to deal with all competitors on the Internet. We have prepared a full sales plan for change at any time!

A good plan tells you how to attract and retain your online customers, how to compare competitors, and how to have a budget and positive results. Then he included: Market Research, Target customers' concentration points, competitors, main product performance, follow-up of service quality, and budget online advertising and promotion activities.

Internet market survey

An effective sales plan must start your analysis when you enter the market. This will also provide data to help you solve all potential marketing problems.

Email survey

If you have the opportunity to use an email to investigate, you must make sure that your problem is accurate and short. The page content should not exceed the second page. Because when a consumer receives your email, he may not provide you with a complete survey. If the content is too long, the consumer may even delete the email. In addition, you do not want to use the spam method to make consumers dislike your brand! Of course, you also have to budget enough time and manpower to handle all this, two weeks after the mail is sent. The possible measurement of the feedback letter may also be that a large number of people are required to handle it, and these real feedback is the most valuable research data.

This data is the key to your success in the market, and you must know whether the market survey data is accurate, while the data accuracy can make your marketing plan a success point! Of course, market surveys do not have to be handled by email. They also include telephone surveys, regional distribution surveys, government agencies surveys, trade fairs surveys, and so on ...... No matter which method you use to research the market, your focus should be on collecting more accurate information and converting it into your potential customers. When there is a need for your products or services, this is the target data you actually get!

Sales Plan subdivision

After you complete your market research, you must prepare your plan.

For example, the following are several basic factors:

Execution outline

You must have a brief summary at the beginning of your sales plan.

Sales target

To discuss your sales goals, let your team know that all strategies are carried out around this goal. There are two ways to implement them. The first is the trial period, and the second is the expiration date. You can achieve your goal within a specific period of time that can be tried and reached! The target period can be divided into trial targets and fulfillment periods. The trial period is divided into three months, but the fulfillment period is divided into six months or annual returns. In the form of group suggestions, the team determines that they compliment each other. The purpose of grouping must be to let them know that marketing goals must be achieved.

Division of Labor

Define the important characteristics of the division of labor of the team.

Groups

Analyze the age, gender, industry, income, education level, and existing customers. Which website does your customers shop on? What product quality do your customers pay attention? Or do they need your service quality? And do they like your product quality or service?

Is there any potential customers on the Internet to query your products or services?

Competitors

Who are your competitors on the Internet? What is the difference between their products and services and you? How do you better transform them than they do? How do their competitors demand products or services? How can we analyze competitors? How is it in your product similarity and different nature and service!

Products and Services

Describe your product or service in detail, emphasizing its special performance and selling points.

Website domain name

If you select a good domain name, try to make it easy to remember, but also make it closer to your own promotional slogans, in order to establish a unified brand and promotional slogans.

Budget

The fees fully allocated for advertising investment and promotion, including any fees you have the opportunity to use, list the fees you will use for each item. Such as advertising, and some public activities, news releases, and image spokespersons ...... And improve marketing methods for new customers in the future.

Pricing strategy

How do you price your products and services? Is it above competitors? Are you charged internally, leading to high prices, materials, and so on ...... List your pricing and give each operator a brief description.

A well-written comprehensive sales plan is fundamental to all commercial speculation because it describes how you plan to attract and retain customers and how you compete for market share, what resources do you have to use to achieve your enterprise goals.

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