Internet entrepreneurs can tolerate the suffering of confusion

VCs make me jump into the internet bravely

At that time, the internet gave me the feeling is heartache-capital consumption is particularly large, and there is no venture capital, entirely on their own accumulation of money. I remember buying a machine, hard drives are expensive to die, buy a modem also better thousands of yuan, or telephone line online. In short, feel the internet too much money, can't afford!

At that time the foreign enterprise was at the peak, our age people in the internationalization of it enterprises are very much appreciated, location is also very good, income is also very good. The reason I really made up my mind to jump into the internet was that I heard the word "venture capital" for the first time. Venture capital let me to the past the internet that heartache feeling suddenly wiped flat, so very brave jumped in.

early investors are afraid to put pressure on entrepreneurs

I started a business with my classmates in 92 years, starting from the basement. I'm familiar with this environment. The first office was 9 square meters, with two tables, two or three computers and no toilets. Remember, to go to the toilet to run very far from a factory to the toilet-is such an environment. However, I am not at all worried about it, may also have a relationship with my personality, more like to challenge new things, others see the difficult things I do very interested. If it's easy for everyone to think, I'm not going to choose. This may be related to character.

One more, the investor is afraid to give me the pressure, frighten me to run away, how to portray this industry how good. I remember, at that time they told me: "The money you are relieved to spend, spent we immediately can be merged, we could not spend money." "The story has changed ...

Internet One months is a year

I interviewed a person who came out of the internet company and said he wanted to be a manager. I mean, why do you have to be a manager? According to the experience of traditional industry, a general employee does not qualify to be a manager for five years. He said, I agree with you, in the Internet one months is a year, I have been working for five months. In fact, it is not these things that are most devastating for entrepreneurs, as I have done in my career.

By 2000 I worked for almost 10 years and I was working in 90. Therefore, the matter of affairs is not the biggest trouble. The most troubling is the direction of the problem, I am most difficult to bear is not know where the company is going. Especially when you have a team, investors, employees, and shareholders around you, they want you to take the company in one Direction.

entrepreneurs should be tolerant of confused suffering

But startups are a lot of confusion, but this is not to say that the suffering can only be borne by you, you can not tell investors and employees say "I do not know how to go."

Every time when it's quiet, it's the thought that's going to torment you--where the hell can we get people out of the way? There are many environmental problems involved here. I have this judgment, but do you dare to take all the people to gamble in this direction? What if we lose the bet? This kind of torment is a problem that most entrepreneurs face, and the core problem that many people dislike to start a business most. This kind of torment is far more than everything else, is also the reason that many entrepreneurs quit halfway.

It is recommended that entrepreneurs be able to tolerate changes in start-up companies. Most of the companies I met did not say that the ultimate road to success was the same as it had been conceived to be, so most entrepreneurs have gone through a period of confusion.

Early selling online advertising is just a trap.

From a logical analysis, online advertising is no way to sell, when selling online advertising is to get into the trap. Thinking about it, we figured out a way to sell, and of course it was a very important secret of success. Later on, we went to sell the experience.

What does it mean to experience? We went to a big advertiser, such as the head of the marketing department of an internationally renowned brand. I asked him a sentence, I said: "I do not bother you too much, what do you think of the future of the Internet?" There are two kinds of answers, one is optimistic, the other is not optimistic. Not optimistic, I'm sorry I left, you are not optimistic about the future of the Internet, I have no way to tell you too much, waste your time also waste my time, I went, this life will not bother you. But if he says he's optimistic. Watch on the line, we do one thing together, since you are optimistic about the future of the Internet, Internet advertising must be a subject you will have to face in the future. As a professional in the market, Internet marketing is a subject you can not escape, we together let you become the first to understand how Internet advertising to do the whole process of people. ”

Yes , it's a case study that sells ads.

We sell a course--a course that we learn together. I said a year you have a few billion budget, I do not want more, give me 200,000, I put the whole process and you share. In fact, it was good to sell a course of internet marketing, just take the case of the client to do study (case study) only. In fact, you have to look at the structure of marketing, the early Internet arrival rate is not clear, the crowd also said not clear, almost all said not clear.

completely copying foreign models is a stupid choice.

Chinay is one of the most regretful things I do. At that time there was a more mature model in the United States, called Facebook. I think I was in China earlier understand this model of the people, the last IMU left a technical team to the past, is completely copy the Facebook model. I actually regret that complete copy is indeed an extremely stupid choice that should not have happened to me. But then it was done, and investors were willing to vote.

"Entrepreneurship first" to prepare for the corresponding loss

What do you mean, success is the first place? In other words, family, wife, health and so on are left behind. If you want to succeed in business, you have to be prepared for the possibility of a higher divorce rate, a higher risk of heart disease and less chance of being with your family.

Then, entrepreneurs must build up their authority in the entrepreneurial team, or even create a near-myth cult.

The Internet makes you young with a smile on your face

Internet new things, new things in particular, let your mentality is very young, with young people in the habit of thinking about something new, impossible things, so the mentality is better. Someone to 35 years old basically have middle-aged man syndrome, relatively low, I put the middle-aged man syndrome postponed for several years. Although people look at you are very old, but you still have a smile on the face, or as a child, the mentality of younger.

I take life as a travel, like to see enough, different scenery. If you choose between these two, I am sure to choose new sights instead of bringing a company to the market. It was a landscape, but the temptation was not so great for me before. I prefer to do the early stage of things, I am a more strong sense of honor people. A person who makes a project one or two times may have a lot of contingency, but to be able to continuously can create a feeling of honor.

(Excerpt from: August 21, 2007 Media chat content)