Internet Facebook users grow too fast

China is still dominated by local social networks, and Google + is the number one service in all overseas social networks, with Facebook second.

While Tumblr and Pinterest seem to have achieved maximum growth, they do not seem to be so high on the frequency of use.

-As we continue to use services such as Facebook and Twitter through mobile devices, these two products have more mobile advertising revenue than desktop ads, and mobile devices are an important driver of social networking. Overall, however, it has not been used more than desktops and notebooks. Although the proportion of people using social networks on large screens is shrinking, 60% of users still use the service through desktops or laptops, with only 40% of users on the mobile platform. The younger the consumer, the higher the popularity of the mobile platform. In the 16-34-year-old spring and autumn group, mobile platform becomes more than 50% users choice.

In addition, the lecture has the following key elements:

About half of those claiming to own Facebook accounts said they would use the service every month, up to twice times the number of monthly active users in the three sites that followed, including Twitter, YouTube and Google +.

The survey data from the global Web Index, which is based on interviews with 170,000 users in 32 markets, also confirms the size of Facebook through its own data: the company says Four-fifths of internet users in the world, with the exception of China, have Facebook accounts, The proportion of countries in the Latin American sector is even higher-more than 93% of respondents claim to have Facebook accounts.

But even so, there is no denying the size and strength of Facebook as the world's largest social network. To better understand Facebook's dominance, the International Telecommunication Union (ITU) figures released yesterday: the total number of Internet users in the world is now 3 billion. Facebook's 1.36 billion monthly active users mean that more than one-third of the world's netizens are using Facebook.

"Facebook faces some big challenges. Jason Mander, author of the Jensen Mandel, said, "First, people are getting bored with it, and 50% of users in the UK and the United States say they are using these services progressively less often (or even as much as 64% of teenagers)." He says the statistics seem to suggest that users today use Facebook more negatively than they used to. "Since the beginning of 2013, we've seen a decline of about 20% in image sharing and best friend chats. ”

In addition, Facebook is starting to focus on other small applications, hoping to develop more services on its own, thereby inheriting growth as core applications grow at a slower pace.

One of the information that comes out of this data is that, despite being a big lead competitor, other areas of social networking are pouring into new users. In fact, when global Web index released data earlier this year, Instagram became the fastest-growing app. But now, whether the total number of users is still the growth rate of active users, the service has fallen to 3rd.

Detailed to the mobile side, while Facebook is today's largest mobile social app, Snapchat, which is dominated by young users, is the fastest growing, with an increase of 56% per cent this year. Followed by Facebook Messenger and Instagram, this not only shows the important role Facebook mobile app plays in its growth process, but also shows how it can grow in a way that is independent of messenger.

In terms of overall user growth, social image sharing services Pinterest 57% growth, while Facebook users grew by only 6%. In addition, Instagram, LinkedIn, Twitter, YouTube and even Google + are growing faster than Facebook.

Beijing time November 27 morning movement, market research company Global Web Index released the latest presentation, Facebook has dominated the global social networking market with 1.35 billion months of active user succession, but it seems to be saturated with the speed of attracting new users, with a 2% increase in active users over the past 6 months and a 120% per cent increase in the blog platform Tumblr.

Internet Facebook users grow too fast