Internet product Design: Clarifying the misunderstanding of product design

Article Description: Internet Product Design: Clarify the misunderstanding of product design.

Content outline:

1. PM Basic Objective Responsibility

2. Clarify the misunderstanding of product design

3, SEO optimization

4. Internet Ecological Circle

5. Homework after class

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First, PM basic objective responsibility

PM Core responsibility is to find the user needs, and in the simplest way to communicate;

PM's two abilities: say unprofessional things in a professional language; speak professionally in unprofessional language (to bosses);

To the team hope: This product is a lot of people will say there is no future, but you have to motivate your team staff, so that they feel that there is hope to do this thing, of course, you have to really agree to do;

Many times, you see a lotus blossom is good, you also want to plant, then you have to do is to cultivate the soil of lotus, from the root, Chong gene up to improve.

User research This thing, marketing study, is that you should do it yourself, only you know your own products, do not let the outsourcing team do, you know the problem, and then the improvement into your product.

"You are always the one who needs to be found. "Not everyone is jobs and can create demand.

Any product must meet the following two points to become a successful product:

Information breadth: Use is not many people, such as Google Map, a lot of people will use, but only in a certain number of circumstances to use, frequency is not enough, such products can not even be called a stand-alone product, can be regarded as a feature. So is four square.

Information frequency: The frequency of use is not high

So, do the product before you do three ask: how many people this product will use? How often do you use it? is the user active or passive use?

Cool six video, group buying website, candy For example, look at the data, found that users will not stop at all in the candy community, because after all, is the user of the game, they are just a short stay and then enter the game, so the goal of the candy from the original precipitation to help other applications to build community sedimentation users, the bottom of the candy Including community architecture, users, such as helping the winger build a community, is very fast and really helps the winger.

Purpose of Advertising project:

1, attract the top technical personnel, this High-tech content of the project can consume the top technical personnel;

2, to do this project is to fill the gap in this area, from 50 points to 30 points on the line.

Each PM should have a tree thinking diagram, a section of the ask yourself down, answer only yes or no, decomposition to the end you know exactly what to do, what to do.

Try to control the cost.

A product, you do not know there is no value to do, you can apply for resources to try, but pay attention to control costs. For example, at the beginning of a project you will have to work out whether your product will continue to be put in 6 months.

Try the product, you always have the harvest: the product succeeds, that succeeds; the product has failed, summing up experience, you have gained value.

Baidu Yellow Pages This product will not be made great products, so the beginning will not be put into the top of the staff, resources support; Baidu knows the opposite.

The judgment of the above is, of course, based on your ability to make lyrics judgments that can be traced back to the roots.

Ask yourself: Why do you do it? What is the purpose of doing so? What are the requirements?

Second, the product design misunderstanding

1, product demand is not equal to user needs, but not the company needs, to be divided clearly;

2, not clear themselves and users. (User behavior analysis)

3, not clear customers and users. Customers are paid, users are really used, both demand conflict

4, function and value.

Value-determining function is not to be done, the function of priority

Instead of betting on what to do, there is a basis for pushing back from the results.

5, business model and products.

If Thunderbolt is a good product, but he does not have a profit point, SDL's author is divided into the way the first success, but is now the biggest constraint on profitability.

6. Exciting functions and general functions

Excellent engineer: Accept the challenge of the product, be willing to seek solution to know, keep exploring.

PM just the unrestrained demand, implementation to the engineer.

But the premise is, solve the engineer's trust problem: Make sure that every decision is correct, so that you can build the authority of the engineer, build a scepter in the team, and always be a step deeper than the engineer thought (as this person has emphasized).

7, small function improvement and on the big function

Sometimes small functions help to improve value.

Instructions. The successful product does not need the manual user to be able to use. Like the ipad. The best instruction manual is the medicine instruction, the above content is very professional, the user cannot understand at all, the use of the medicine instruction is to want the user must obey the doctor's advice, not according to the instruction manual to take medicine.

8, just finished products and mature products

"Indicator of whether or not to continue after 6 months"

9, product release and product success.

The product release is not meaningful, it is equivalent to the production of a link, as the development period.

Third, SEO

SEO essence: Low cost of marketing

Optimization title, Summary, Url,angkor

Iframe,gs,flash, pop-up window, SEO can't catch

Optimization speed
SEO Rules: What users like, SEO just like what

Optimized is the sort and click

================ other kinds of talk about ===================

Four, the Internet Ecology Circle

Internet Product Classification

1. Service provider:

Virtual Host

Domain Registration

2. Client

Installed system

Multimedia audio and video processing: Listening, QQ, cool dog

Search

Mobile Input method, the core is what

3. Image processing

Mei Mito

4. Safety

360

Product is not equal to the product makes people feel good

Like legends, 360 browsers

5. Unified Platform System

Tools, all kinds of construction station system tools. such as search, build stations, check the data.

Cms,discuz,wiki

6, Advertising classification

7, Webmaster Community

PM must be mixed, know all kinds of news, you are to grassroots, digging all kinds of news, with a variety of webmaster dealing with friends accumulate network resources

V. Entrepreneurship

Problems that may be encountered

1, malicious attack:

Technology: Attacking

Market: Pouring Dirty water

It is the duty of PM to read more news releases, learn judgments from them and how to attack and defend them. PM is to be able to do everything, is to be strong (not Taiwan independence, but to deal with)

2. Legal Affairs Supervision

3. Legal risk

4. Incident Sweep

Various political meeting time, various public opinion tool Vogue time ... Stationmaster knows, why don't you know?!

5. Profit risk

All kinds of money on the transaction, should pay attention to the problem occurred, solve

--PM is the owner of the product, everything can be done, do not expect others. UE design, Chettu do not give force, you need to go on your own.

Vi. the future of PM

Product-marketing everything.

Can do later:

1, Marketing

2, BD

3, VC

The best VC in Silicon Valley is the PM, and China must follow this trend.

Seven, AQ

In the larger company, the user experience becomes more and more slogan.

The Chinese are good at breaking the rules, while Americans are good at changing rules. Rules that are used to change.

A kind of living way of small business: 0-30 of things repeatedly done, finished selling to large enterprises.

Copies?

"Copy Learning"
What is the value of your product? This is the ultimate question.

PM is the elite, the elite should have a higher right of speech. The right to speak is not given by the company, it is your own speech!

A product has the following characteristics he will succeed:

Efficiency: Efficient but not easy to be copied, then valuable. such as Tencent, Baidu, was copied on the Cup: such as Sina

Fun: But desirable is easy to replace. such as Shanda online games.

Efficiency + value is the most valuable products.

For example, aircraft first class (efficiency + fun); Viagra (fun); cold medicine (efficiency)

Small companies are always pioneers of innovation. is the opportunity to choose them. And perseverance, can be hit by chance.

The hardest thing to do is to be productive in a fun company;

But, do, then dying; do not do, then 10 die without birth.

PM do not ask: I want to lay out, you do not, I can help you do, I ask you to do

Recommended "Protestant capitalism"