Internet Product Manager: Introduction to Common tools software and platforms

Article Description: Internet Product Manager commonly used software and work platform.

The last book friends will share the tools, people wrote to me that I hope to be able to write a blog to share, PPT is not enough for them to make. All right, I'll do it again. I do not want to discuss with you specifically how a tool to use, specific features of those details, I believe that the tool only in person to use, experience, to complete the task to know whether the appropriate, easy, adequate. Here, I systematically share with you, in the end will use those software, tools, platform, in the overall above have an understanding. 工欲善其事 its prerequisite, good tool software can greatly improve work efficiency, tools have advantages and disadvantages, we need to take, I share the main Windows platform.

First, the Internet Product manager's scope of responsibility, capacity requirements:

In fact, the tool, first of all, to understand the Internet Product Manager This specific position of responsibility, specific work, functions, and related requirements. So that you can know the need to master those software and tools, platforms. I did a little bit of combing, and in general the key responsibilities are mainly in the following five areas:

1. Market Research

Market research refers to the study of the market to understand customer needs, competitive conditions and market forces (market forces), the ultimate goal is to find innovative or improve the potential opportunities for products. Create a business opportunity, product strategy, or business requirements document (BRD).

2, product definition and design

A the product definition determines what the product needs to do. Typically, the product requirements document (PRD) is used to describe, and PRD may include the following information: Product vision, target market, competitive analysis, detailed description of product features, priority of product functions, product use Cases (usecase), system requirements, performance requirements, sales and support requirements, etc.

b The product design is defined as the appearance of the product, including user interface design (ui,user Interface) and user interaction Design (username interaction), which contains all the user experience sections. In large companies, PM usually works with a UI designer or interactive designer to complete product design, leading to product feature details and experiences, but in small or start-up companies, product managers may need to package the work all together.

3. Project Management

Project management is to lead people from different teams (including engineers, QA, UI designers, marketing, sales, customer service, etc.) to develop and release products on time and within budget. This may include work to ensure resource input, develop project plans, track project progress according to plan, identify critical paths, seek additional inputs when necessary, advance the progress of the project, and report the progress of the project to the lead manager.

4. Product Publicity and Referral

Mainly include and internal colleagues such as boss, sales, marketing, customer service and other communication products of the advantages, functions and target market, may also include to the outside world such as media, industry analysts and users to promote products.

5. Product Market

Mainly external information dissemination-tell the outside world about the product information. Usually includes the production of product data sheets, manuals, web sites, flash demonstrations, media topics and exhibition presentations.

6, Product life cycle management

Refers to those product management activities that are-> released-> mature-> the entire lifecycle as the product experiences conceptualization. Major tasks include: Product positioning, product pricing and promotions, product line management, competitive strategy, establishing or acquiring partners, identifying and establishing partnerships, product managers and product marketing, BD, and marketing communication colleagues to accomplish these tasks.

The function of the Internet Product manager, according to the company situation as well as the business different, the different company's PM is engaged in the work also not dissimilar, but basically cannot be inseparable from above three kinds of situation, partial product design, partial engineering technology or partial market operation. Second, talk about the Internet Product Manager's ability, personal feel quite many, in the current domestic most Internet companies in the comprehensive quality requirements are relatively high, is a compound talent position. For example:

Ability to communicate (across departments and across teams)

Co-ordination (marketing, sales, product, technology, etc.) teamwork needs to be coordinated with all resources.

Non-authorized leadership (not necessarily under administrative authority in all departments)

Hands-on ability (personal fencing)

Learning ability (no need to learn quickly and quickly)

Business sensitivity (the field of business strategy, interpretation, need to be reflected in the product)

Attention to detail, the pursuit of perfection (interactive design, user experience, branding, etc.)

Daily product management capability (product design, development, optimization, marketing, sales, etc.)

......

Second, the choice of software and tools methods

My personal choice of software and tools is mainly considered in the following aspects:

Easy to operate, simple operation, low learning cost;

Various output formats, easy to circulate documents, collaboration;

More templates, produced beautiful;

Supporting software more or with other software to facilitate collaboration;

Version upgrade faster, manufacturers continue to improve;

Concurrently with the system or other software, not conflict with each other;

In addition to the work platform, the main content storage, review, input and output is cross-platform, terminal applications, such as notebooks, ipad, iphone, BlackBerry, Nokia, Android and so on.

Third, PM common software, tools and work platform

Selected a number of commonly used, easy to use, sufficient, but also powerful tools, and everyone to share. Internet Product Manager has a feature, that is a lot of information, documents, mail, log is needed to move, and at different terminals to read, input and output, so I will these software and tools into software + platform two to explore, first look at the software:

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