Internet product design: Exploring users' psychological strategies

With the continuous development of the Internet, users' consumption methods and concepts have also undergone significant changes. The emergence of a large amount of commodity information on the Internet provides consumers with more and more options for commodity selection, making purchasing more convenient and more rational. In the design process of Internet products, we should fully consider the user psychology and ergonomics factors and integrate these ideas into the design of Internet products such as websites. For example, when we see a book on a XX website, attractive cover, temptation, or personalized title, book color style, and high price will bring us a good feeling for the first time; when we enter the book details page, the various properties of the product directly apply to our senses. After viewing the product, we found that there were many comments, many orders, and reasonable prices ", as a result, the brain will quickly respond and think this book deserves attention and purchase. By analyzing users' psychology and mining users' potential needs, it is easier for users to follow your wishes and become product users. It is also an important factor in determining whether a product is successful. We need to consider the following aspects:

1. Establish a trusted relationship with users. In this image, our psychology sometimes treats the network as a terrible black hole. After realizing this and designing some elements, you can make the website look more trustworthy. Creating a website that gives visitors peace of mind and trust can improve the possibility of users registering and purchasing products.

Because vision plays a very important role in people's understanding of the external world, more than 70% of people's activities are carried out under the control of vision. What we need to do is to take the first step at the early stage when users just came into contact with the Internet products we designed. For example, the initial trust of customers who just arrived at the website is more important, because it determines whether they can focus on products and generate Purchasing desires. Because interface design, such as color, layout, website texture, and navigation bar, it is very important to cultivate initial trust. In particular, there must be a clear reminder on the form for buyer registration to ensure security information.

2. Fully understand users' reading habits. You need to add a simple, clear, and powerful search box to the most prominent position of the user. When reading, different types of web pages have different display locations. On the basis of understanding the website content, we need to arrange the content location based on users' reading habits. For example, many websites place the logo in the upper left corner of the website, showing the importance of the position in the upper left corner. No matter what type of page, each page design of the website has a focus area, which is the target area for users to access this page. We need to make a focus on the enhanced design in this area, to adapt to users' reading habits. Baidu, Google, and other search engines are designed based on a full understanding of users' reading habits, it does not mean that you can select a region for serving.

Third, let the user have some psychological expectations. As long as your products are expected by users, they will try their best to use them. Therefore, you need to design a product that will concern users for a long time, he can't help but want to patronize him. For example, design Website access traffic, logon points, sign-In points, and so on. These factors are closely related to the interests of users, which will generate a powerful internal driving force for users to switch to the virtual environment of the network. The food stealing game is an example that gives users expectations. During the game, when a seed is planted, users will start to expect the fruits to be harvested. When the fruits of others are about to mature, users will begin to think about how to steal data. When a new level is reached, the user's psychology will produce a desire to upgrade. Bright vegetable garden fruits, accumulated points, visually displayed user levels, and length are all outstanding examples of Internet product design.

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